A key challenge retailers are facing in the industry today, is a misrepresentation of the brands message and values. With global and digital competitors entering the market, retailers are being challenged to differentiate themselves within the industry to retain their competitive edge.
Department stores and mass retailers used to be the perfect one-stop shop for Christmas shopping, offering an abundance of brands in every category imaginable - from books and DVDs to toys, cosmetics and electronics. As instant shopping continues to evolve with the rise of digital retail thanks...
Retail content marketing: planning guide and tools
With new shopping seasons arriving, Christmas campaigns approaching and new products released every week, the Retail Industry is busier than ever. For new retailers about to enter the Australian market, here are ten tips to running a successful retail store.
Retailers need to delve into their data and think outside the box, to give shoppers experiences and products they can cherish.
The past three years have been the toughest in over 30 years for Australia’s FMCG sector, with only 2-3 per cent industry growth year-on-year. This was the message delivered at the recent Australian Food and Grocery Council (AFGC) conference.
This was the headline by business reporter Rachel Pupazzoni on ABC news this week. And painted a fairly bleak picture of the current and future prospects for the Retail sector.
The 2018 Yellow Digital Report has found that whilst Tasmanian's are shopping online more than other states in Australia, they are still concerned around the safety of their information online.
The planning process is incomplete until detailed action plans are in place.
The internet and technology dynamic have fundamentally changed the way we shop and purchase products. Today many consumers who shop in-store still turn to the web to compare prices and read product reviews.
In a research report by Infosys Digital Acceleration Study: Australia and New Zealand, revealed that enterprise leaders across sectors are at varying stages of digital agility, facing consistent barriers and opportunities to building disruptive business models at scale.
New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales.
Building personalised experiences will differentiate your brand from your competitors.
With a pre-existing business model, airports have to be creative to stand out from one another and ensure they’re remembered long after their customers take off.
Over 60% of Australian consumers are abandoning shopping carts due to high shipping costs, with more than half of Aussie consumers saying discounts will drive them to purchase.
The Australian Retailers Association (ARA) welcomes Californian brands Toms and Timbuk2 in Melbourne’s CBD. Both stores bring new offerings to customers, representing retail innovation. Both store fit-outs are a nostalgic touch to the sunny state, and are welcoming to walkers by.
Acknowledging constraints involved through the development of strategic plans, establishes a commitment to transparency and addresses issues prior to them becoming challenges.
As the retail landscape evolves with the rising of customer expectations, retailers are increasingly finding it hard to carve out their competitive edge.
So you’ve been using a Net Promoter Score (NPS) tool to collect customer feedback for a while now, and your NPS numbers are fluctuating quite a bit. What counts as a good NPS? How does your score measure up against your competitors? And how do you improve your score? In this article, we answer...