The next big thing in mobile retailingBY ARA
FinTech payments company Openpay has announced their partnership with RainCheck, the Australian platform developed to convert the 88% of shoppers who research online but then make their purchase offline.
Cameron Wall, CEO & Cofounder of RainCheck, has seen the significant impact ‘buy now, pay later’ is having in retail. Following a meeting with Simon Scalzo, CEO of Openpay at the NRF Retail Conference in New York, the pair shared their foundations of integrating technology into an in-store solution to build the next big thing in mobile retailing.
With Australian shoppers’ gradual adoption of online shopping, which represents just 7.6% of total retail sales, the integration of the two omni-channel platforms will simplify the complex challenge of helping customers shop smarter and seamlessly, from browsing right through to purchase.
Combining both companies’ ability to transcend the digital and physical worlds, it will offer an unmatched conversion tool to move the customers through the decision making, from online browsing to purchases in-store, says Wall.
“It is surprising to many, but retail online sales in Australia are slow, showing a growth of only 2.3% over the past 5 years.”
“Three out of four shopping carts are abandoned and 88% of shoppers research online to make purchases offline. The evidence is there that, in Australia, retailers need to need to be utilising tools that get the customers through the door, rather than trying to execute the sale online.”
Technology and data are central for both Openpay and RainCheck, providing retailers with access to never before seen retail analytics through their integrated apps, including the ability to compare individual store and staff ratings by the customer and understand how far customers travel to store.
This partnership continues to build on the groups’ significant in-store abilities to drive a new level of interaction with the customer in-store via Openpay’s unique beacon technology and RainCheck’s ability to build customer awareness of stock researched online and available in-store as the customer walks past the store.
“We chose to partner with Openpay because they understand the significance of bringing customers in-store to purchase and have an app that facilitates that journey. By integrating with the RainCheck app shoppers are reminded at a contextual and relevant time, when the purchase decision is being made,” says Wall.
“When you start to look at the impact of building customer awareness of targeted product availability together with deferred payment options, before the customer reaches the checkout, it represents is a very effective way to assist retailers in driving sales, reaching a highly diverse and dispersed audience,” says Scalzo.
“Mobile has been at the crux of modernising our in-store solution to seamlessly implement purchase opportunities into our users’ everyday activities, when inspiration, intention and proximity collide.”
Openpay's ‘buy now, pay later’ technology has evolved over four years to deliver a seamless in-store and online payment solution across many lifestyle industries, already with a significant retail footprint in thousands of stores nationally.
Openpay is a cutting edge in-store, in-home and online payments solution that allows you to buy now and pay later, interest free. Available across Australia and New Zealand in many industries including retail, medical, automotive, home improvement and more. For more information on this app head to https://www.openpay.com.au/.
RainCheck is an online to offline retail platform that bridges the gap between online browsing into offline (in-store) shopping and purchase. Consumers now have the ability to save items online into one simple “wishlist”, and be notified when passing a bricks and mortar store location. Retailers will now be able to close sales and receive more marketing insights than ever before. For more information on this app head to http://www.getraincheck.com/
ABOUT THE AUTHOR
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.