Woolworths is leading the way in customer engagement and has won the hearts of Aussie consumers on social media, according to a new report by NetBase.
Woolies took out top place in the most loved Aussie brands in retail, with Coles not quite making the top five.
Top 5 Australian homegrown retail brands:
“In retail, Woolworths is still winning the war on social against rival Coles in the NetBase Love List, with customers discussing the greatest value they can get from their Woolies supermarkets. Shopping Centre group Westfield are also engaging customers through social which has helped them come in second in the home-grown retail list,” said NetBase Chief Marketing Officer, Paige Leidig.
NetBase also investigated global retail brands and how they ranked in the hearts of Aussie consumers.
The top 5 global retail brands loved by Australians were revealed as:
The retail lists are part of a bigger NetBase Top 50 Love List, which takes a close look at brands across sectors that Aussies express most love for in social media. NetBase use patented natural language processing technology to showcase the strongest, most positive consumer emotions towards brands.
The Automotive (16 percent), Retail (16 percent) and Technology (14 percent) industries feature most within the overall Australian Top 50 Brand Love List, however that number is not reflected in the volume of mentions, with Social Media & SMS (71 percent) taking up a significant piece of the pie before e-ommerce (eight percent) and Technology (six percent).
Looking at the overall Top 50 Love List, Australia’s love for social media and connectivity is strong, with the Top 10 brands all living within Technology, Social Media & SMS, eCommerce or Entertainment industries.
“It has been fascinating compiling the Australian Love List – we found quite a few differences between Aussies and their counterparts overseas. Social media has really won the hearts of Australians with five social media brands featuring in the overall top 10 Love List! Whereas in the UK, luxury brands such as Chanel and Christian Dior S.A. feature more heavily.
“We are here to help companies understand how to enhance their social media strategy to meet business goals such as boosting customer engagement; and build a tribe of loyal followers. Social is no longer a ‘nice to have’ but should play an integral part in every business and marketing strategy,” said Ms Leidig.