Advance cross-selling on store pickup orders

Retail as an industry is always changing, but today the advancement of digital and mobile innovation is creating disruption across the industry. The role of the store is evolving, shifting, and becoming more integral in the digitally-influenced buying journey. To adjust, store associate roles...

Mobile loyalty – a necessity, not an accessory

Embracing mobile is crucial to win over customers and increase their loyalty. With over 40% of the world’s population owning a smartphone, and 84% in Australia, according to Deloitte; we use our devices more than ever - including for interacting with businesses.

Using media to amplify your expertise

If you’ve wondered about the power of public relations (PR) and free media, the 2016 US Presidential election was the best example yet for generating awareness and leads without the hefty price tag of the usual media costs.

Retail disruptors: speed, customer experience and differentiation bring the winning competitive edge

Disruptive technologies are reshaping the retail landscape and many retailers are eager to adapt. But one force will remain constant as retail evolves: The customer is at the centre of everything. Unlocking insight into customers’ preferences, shopping habits and fulfilment needs will be key to...

Loyalty = success

Retailers are built on the currency of repeat customers, loyal customers. New customers are too hard to continually find, reach and market to; so we need repeat customers, and we need them to love us and to be loyal to us. In fact, a new customer is six times more expensive to market to than a...

Business plans, what’s the point?

Business plans are not a new concept, most retailers have seen them and have a fair (if theoretical) idea of their value. Despite a lot of interest from retail owners who seem enthusiastic, what I have seen over the last 15 years is a long way from that enthusiasm. It is estimated that less than...

Three ways retailers can thrive in the age of disruption

When Michael Ford of The Good Guys suggested that retailers needed to brace for a ‘tsunami’ of change, he wasn’t mincing words. As Ford argues, “Retail has been a pretty sleepy old industry for the last 150 years,” and now is the time to embrace the future.

Shopping with the current and future generations

In 2018 achieving success in the retail industry involves accepting that the future is here. This entails having an understanding of both the current cohort of shoppers, millennials, who already control a large amount of wealth, and the future cohort, Gen Z’s who at 18-22 years of age are now...

Embracing change with agile retailing

Every decision a retailer makes these days (whether it’s about price, product, placement or promotion) revolves around delivering the best possible customer experience to build and retain customer loyalty. The pressure on retailers to deliver these outcomes faster is heightened further by...

Top three tips for breaking into the international market

Despite there being many keys for a successful international expansion, these are three of the more important things to get right to have the best chance of success.

Leveling the playingfield

Data and analytics have long been an edge for online retailers over their bricks-and-mortar counter-parts. Shoppers have been astonishingly happy to part with data online if they get something valuable in return. Amazon’s recommendation engine drives sales growth by applying algorithms to...

Seamless shopping experiences with real-time stock visibility

Retailers lose sales every day when customers walk into store and find the item they are looking for is not available. This happens 60% of the time, and they leave disappointed in the brand and with their shopping experience. If you don’t believe it, let us paint you a picture.

Why customer curiosity is crucial for retail growth

In today’s retail world, it’s important you stand out and stay ahead of your competition, but that is becoming increasingly harder to do, as speed is a necessity and competition intensifies. You may be investing resources, effort and money responding to what your competitors are doing, but are...

The retail app chasm between Millennial's and Baby Boomers

There’s no doubt that mobile apps are on the rise, particularly in retail environments where traditional brick and mortar stores are searching for new ways to connect with consumers and compete for a piece of the retail pie. In fact, according to Deloitte’s 2017 Australian Mobile Consumer...

Understanding the difference between customer behaviour and trends

The ability to read and understand customer behaviour in the current retail market is becoming increasingly challenging. New technology being used by customers and retailers has resulted in masses of information being captured at a very quick pace, leaving little time to interpret what it all...

Top 4 trends in retail lighting for 2018

With retail lighting undergoing major changes in 2018, the next 12 months will see a shift to more human-centric illumination and new technologies emerging in both the controls and delivery of lighting.

David Jones, the now department-supermarket store

Melbourne’s Malvern Central Shopping Centre have expanded its food retail offering by welcoming David Jones Food earlier this year.

Google’s Digital Garage empowers all

The new Google Digital Garage in Manchester is part of an initiative announced by Google to help 100,000 people in the UK enhance their retail career by offering free digital skills in more than 200 towns and cities. Designed by creative agency Dalziel & Pow and delivered in partnership with...

A new augmented reality experience

Following the successful launch of their online store earlier this month, fashion retailer ZARA are not quite finished with disrupting retail sphere, with a pioneering in-store concept launching today.

Three ways Aussie retailers can get smarter with communications

The increasingly competitive retail landscape in Australia means that businesses must adapt if they are to stay afloat. Companies must move away from legacy systems and old technology and adopt more competitive and nimble technologies, such as the cloud. This is particularly true when it comes...

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