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Three ways Aussie retailers can get smarter with communications

The increasingly competitive retail landscape in Australia means that businesses must adapt if they are to stay afloat. Companies must move away from legacy systems and old technology and adopt more competitive and nimble technologies, such as the cloud. This is particularly true when it comes...

The human benefits of omni-channel retailing

Many local retailers are considering how they can get one-up on their competition. In the modern, data-driven retail landscape, technology is a key investment in gaining a competitive edge. It’s all about finding the diamonds in the data – drawing insights from business information to deliver...

Gift Aussie quality this Easter

The Australian Made Campaign are encouraging shoppers to look for the Australian Made kangaroo certification trade mark if they want to ‘gift Aussie quality during Easter’.

Are retailers ready for gen Z?

Coming of Age

Five vital email marketing tips to boost the digital retail experience

Nowadays, thanks to the wonders of the internet and things like free next-day delivery, more and more people are choosing to shop online, even more so than shopping in-store. At the end of the day, who wants to venture to the shops in the rain to pay more for products and stand in queues when...

The 'impulse buy' is dying

Despite the joys of shopping, new research has found that ‘impulse buying’ is in fact slowing. Instead, shoppers are proving to be keen bargain hunters that do their research and stick to a strict budget – regardless of their disposable income levels. The research also found that despite the...

Australia needs to work on consumer privacy

The Notifiable Data Breaches amendment has now become law, meaning Australian businesses must notify their consumers when a data hack, security threat or leak has occurred at their organisation.

Building relationships through customer emails

Whether you send one or 1,000 customer emails each day – it is crucial that you don’t lose sight of how important each one is – that each one is an important relationship building tool in your business. 

Can you speak data?

Stating we live in the age of data is like saying water is wet – we all know this. Customers are increasingly providing brands with data about themselves without any hesitation but there is still a large problem with many brands not using this freely provided data effectively. There are some...

How to be positive about the negatives

It is a situation that can make us squirm more than Stephen King’s last horror story - you know, that chat you need to have with one of your direct reports? The one where you have to point out a big fat negative in their work. Why is it so hard? Even pointing out a small critique in someone’s...

As online retail grows, bricks-and-mortar retail innovates

Online shopping has never been easier or more accessible. Research from Australia Post shows it continues to grow strongly, with internet sales up 11.5% in 2017 compared to the previous year.

A guide to sustainable packaging for online retailers

Why sustainable packaging matters.

Fulfilment by Amazon Launches for Australian Businesses

This week, thousands of businesses registered to sell on Amazon’s Australian Marketplace will be able to access Fulfilment by Amazon (FBA). 

Modernising the customer journey

The rise of online shopping, click and collect and the world of social media has transformed the buying experience. Customers have access to information, expertise and validation at every step of the journey online but today they want an in-store and offline experience that complements and meets...

E-commerce technology trends, sorting through the hype

Customer Experience – we’ve all heard the term, we all know what it intends to mean and convey, and we’re all committed to improving it – a better experience means happier customers, and happier customers engage and spend more.

 

Aside from a few short-lived pilots, and the tradeshow stands...

24/7 delivery network for online sellers and shoppers

Parcel delivery network HUBBED have partnered with eBay and DHL e-commerce, giving online sellers new affordable and convenient options for sending goods internationally.

Changing the retail paradigm

E-commerce has provided shoppers with an alternative to visiting traditional retail stores. The ability and freedom to buy products from the comfort of a couch, bed or office desk is hard to ignore for shoppers.

How Retailers Can Improve Their Mobile Experience Platforms

Mobile platforms, including apps or mobile sites, have traditionally been seen as a marketing tactic or an expensive way to create an online destination similar to a shop front. However, the reality is retailers can leverage both downloadable mobile apps and a customised online mobile platform...

How to Build a Business Website for Success

What does online success rely on? For one, an effectively managed social media such as Facebook can drive massive amounts of traffic to your business website. Social media helps your online presence a good deal.

Online Retail Rising for Older Generations

Online purchasing by Australia’s oldest generation, the Pre-boomers, is set to grow faster than all other age groups this year, according to research from the Commonwealth Bank.

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