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Tackling legacy systems to exceed consumer expectations

Mobile phones used to be pre-purchase tools for activities such as researching products and prices. Today, shoppers are using their mobile phones to make purchases.

Learning from evolutions of the past, to keep yourself relevant for the future

Retail’s history is filled with stories about disruptive change and keeping up. It’s time to take a deeper look at why and to reflect on the common practices that are holding the industry back from truly meaningful change.

Trade opportunities for Australian small and medium-sized businesses

International demand for Australian products present a significant opportunity for Australian small and medium sized businesses (SMBs) to grow their business through cross-border trade over the next 12 months, according to independent research conducted by FedEx Express.

Eight ways to increase your online sales in 90 days

As a retailer, your online sales portal is a vital component of your revenue stream that, naturally, you want to grow. Unlike customers’ shopping experience on the ground, however, customers browsing the internet for products are exposed to a far wider variety of choice and it can be much harder...

Defining the online path to purchase

“What is my consumers path to purchase?” The million-dollar question and one that is asked time and time again, and up until now, it’s been fairly hard to determine. But with online retail growing at such a fast pace, and the abundance of online behavioural data being collected, answering this...

The importance of small pretty things

Booking a hotel room throws up many different variables. I find it very difficult. Especially when you have never visited a holiday destination before. Recommendations from friends and using online social proof sites (Trip Advisor and the like) are the usual starting points. However, to make a...

21st century customer engagement

Would you text a customer service desk?

How much should you spend on your brand?

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

Australia’s independent retail revenue up 18% on global markets

The monthly revenue of Australia’s independent retailers over the past 12 months was 18% higher than the global average, according to data from retail management software leader Vend. This insight comes from Vend’s first Retail Benchmarks Report recently launched, which compared data from over...

Why customers love to buy now, pay later.

No doubt you’ve heard of the likes of AfterPay and ZipPay, allowing customers to pay later for things they want right now. These buy now, pay later (BNPL) services are the new-age version of lay-by, except the third-party companies typically assume all the financial risk. It allows shoppers to...

More Aussie shoppers snagging EOFY sales

Recent research by Salmat revealed the buying habits of Australian consumers just before tax time.

According to the study, a fifth (20%) of respondents said they planned to purchase something in the EOFY sales last financial year. Just under half (46%) of shoppers indicate they might have...

New findings show that Australian consumers are happiest online when shopping

E-commerce martech company, Rokt has released new research revealing the best opportunity for engaging and appealing to consumers online is when they are in a buying state-of-mind. In a survey of over 4,000 consumers worldwide, 72% of Australian respondents said they are happiest online when...

Using media to amplify your expertise

If you’ve wondered about the power of public relations (PR) and free media, the 2016 US Presidential election was the best example yet for generating awareness and leads without the hefty price tag of the usual media costs.

State of e-commerce

A recent report by international money transfer company OFX and Hitwise revealed that Australian ecommerce sales grew at an annual rate of 8% over the last three years - from $17 billion in 2014 to $22 billion in 2017. On a global scale, Australia is widely recognised as an early adopter of...

Retail disruptors: speed, customer experience and differentiation bring the winning competitive edge

Disruptive technologies are reshaping the retail landscape and many retailers are eager to adapt. But one force will remain constant as retail evolves: The customer is at the centre of everything. Unlocking insight into customers’ preferences, shopping habits and fulfilment needs will be key to...

Business plans, what’s the point?

Business plans are not a new concept, most retailers have seen them and have a fair (if theoretical) idea of their value. Despite a lot of interest from retail owners who seem enthusiastic, what I have seen over the last 15 years is a long way from that enthusiasm. It is estimated that less than...

Top three tips for breaking into the international market

Despite there being many keys for a successful international expansion, these are three of the more important things to get right to have the best chance of success.

Online sellers say after-hours delivery to be popular in the future of e-commerce

Aussie consumers have voted on the services they would most like to see in online shopping in the future, and online sellers have admitted what they can realistically offer. The results have revealed surprisingly similar outcomes, with more than 50% of consumers and more than 60% of online...

Understanding the difference between customer behaviour and trends

The ability to read and understand customer behaviour in the current retail market is becoming increasingly challenging. New technology being used by customers and retailers has resulted in masses of information being captured at a very quick pace, leaving little time to interpret what it all...

Three ways Aussie retailers can get smarter with communications

The increasingly competitive retail landscape in Australia means that businesses must adapt if they are to stay afloat. Companies must move away from legacy systems and old technology and adopt more competitive and nimble technologies, such as the cloud. This is particularly true when it comes...

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