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Using media to amplify your expertise

If you’ve wondered about the power of public relations (PR) and free media, the 2016 US Presidential election was the best example yet for generating awareness and leads without the hefty price tag of the usual media costs.

State of e-commerce

A recent report by international money transfer company OFX and Hitwise revealed that Australian ecommerce sales grew at an annual rate of 8% over the last three years - from $17 billion in 2014 to $22 billion in 2017. On a global scale, Australia is widely recognised as an early adopter of...

Retail disruptors: speed, customer experience and differentiation bring the winning competitive edge

Disruptive technologies are reshaping the retail landscape and many retailers are eager to adapt. But one force will remain constant as retail evolves: The customer is at the centre of everything. Unlocking insight into customers’ preferences, shopping habits and fulfilment needs will be key to...

Business plans, what’s the point?

Business plans are not a new concept, most retailers have seen them and have a fair (if theoretical) idea of their value. Despite a lot of interest from retail owners who seem enthusiastic, what I have seen over the last 15 years is a long way from that enthusiasm. It is estimated that less than...

Top three tips for breaking into the international market

Despite there being many keys for a successful international expansion, these are three of the more important things to get right to have the best chance of success.

Online sellers say after-hours delivery to be popular in the future of e-commerce

Aussie consumers have voted on the services they would most like to see in online shopping in the future, and online sellers have admitted what they can realistically offer. The results have revealed surprisingly similar outcomes, with more than 50% of consumers and more than 60% of online...

Understanding the difference between customer behaviour and trends

The ability to read and understand customer behaviour in the current retail market is becoming increasingly challenging. New technology being used by customers and retailers has resulted in masses of information being captured at a very quick pace, leaving little time to interpret what it all...

Three ways Aussie retailers can get smarter with communications

The increasingly competitive retail landscape in Australia means that businesses must adapt if they are to stay afloat. Companies must move away from legacy systems and old technology and adopt more competitive and nimble technologies, such as the cloud. This is particularly true when it comes...

The human benefits of omni-channel retailing

Many local retailers are considering how they can get one-up on their competition. In the modern, data-driven retail landscape, technology is a key investment in gaining a competitive edge. It’s all about finding the diamonds in the data – drawing insights from business information to deliver...

Gift Aussie quality this Easter

The Australian Made Campaign are encouraging shoppers to look for the Australian Made kangaroo certification trade mark if they want to ‘gift Aussie quality during Easter’.

Are retailers ready for gen Z?

Coming of Age

Five vital email marketing tips to boost the digital retail experience

Nowadays, thanks to the wonders of the internet and things like free next-day delivery, more and more people are choosing to shop online, even more so than shopping in-store. At the end of the day, who wants to venture to the shops in the rain to pay more for products and stand in queues when...

The 'impulse buy' is dying

Despite the joys of shopping, new research has found that ‘impulse buying’ is in fact slowing. Instead, shoppers are proving to be keen bargain hunters that do their research and stick to a strict budget – regardless of their disposable income levels. The research also found that despite the...

Australia needs to work on consumer privacy

The Notifiable Data Breaches amendment has now become law, meaning Australian businesses must notify their consumers when a data hack, security threat or leak has occurred at their organisation.

Building relationships through customer emails

Whether you send one or 1,000 customer emails each day – it is crucial that you don’t lose sight of how important each one is – that each one is an important relationship building tool in your business. 

Can you speak data?

Stating we live in the age of data is like saying water is wet – we all know this. Customers are increasingly providing brands with data about themselves without any hesitation but there is still a large problem with many brands not using this freely provided data effectively. There are some...

How to be positive about the negatives

It is a situation that can make us squirm more than Stephen King’s last horror story - you know, that chat you need to have with one of your direct reports? The one where you have to point out a big fat negative in their work. Why is it so hard? Even pointing out a small critique in someone’s...

As online retail grows, bricks-and-mortar retail innovates

Online shopping has never been easier or more accessible. Research from Australia Post shows it continues to grow strongly, with internet sales up 11.5% in 2017 compared to the previous year.

A guide to sustainable packaging for online retailers

Why sustainable packaging matters.

Fulfilment by Amazon Launches for Australian Businesses

This week, thousands of businesses registered to sell on Amazon’s Australian Marketplace will be able to access Fulfilment by Amazon (FBA). 

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