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From bricks to clicks

A survey conducted by Rakuten Marketing across the Asia-Pacific (APAC) region has revealed that 78% of Australian consumers like to shop both online and in store, with 20% shopping in store only and 2% of Australians shop exclusively online. The report suggests that for retailers to grow in...

Top ten tips for creating an impactful logo

As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.

Five steps to optimise your supply chain

Building and managing a complex supply chain starts with due diligence and quality assurance. Get it wrong and you can expect headaches from disgruntled manufacturers through to unhappy customers, but get it right and you can secure a decent profit margin and great working relationships up the...

Is omni-channel thinking jeopardising retail success?

Customers are channel blind – all they want is a good retail experience and they will come back for more. But retailers are still persisting with fragmented omni-channel strategies that are not only damaging customer experiences but are also undermining retail’s standing in the eyes of the...

Video Advertising

Video Advertising is one of the best marketing strategies today. If you are an online marketer and you want your product or service to be known then video advertising is one good option. However, there are several things that you should know before advertising your video to make it a success.

Packaging solutions for your delicate products

What is the worst part about transporting delicate goods? You guessed it, packing fragile items in a way that ensures that they get to their intended destination in one piece with no damage.

Six simple SEO steps that small retailers could take to improve their ranking

SEO optimising is not an easy process, especially for small retailers looking to improve their ranking. However, you can always start simple and build from that. If you don't think that you have enough resources or knowledge to improve your ranking, here are some simple steps that any small...

Happy employees, happy customers

Most managers and business owners understand, on some level, that happy employees result in happy customers. That said, with key decision makers choosing to focus their time and effort on revenue-generating activities, employee satisfaction often gets overlooked.

Tackling legacy systems to exceed consumer expectations

Mobile phones used to be pre-purchase tools for activities such as researching products and prices. Today, shoppers are using their mobile phones to make purchases.

Learning from evolutions of the past, to keep yourself relevant for the future

Retail’s history is filled with stories about disruptive change and keeping up. It’s time to take a deeper look at why and to reflect on the common practices that are holding the industry back from truly meaningful change.

Trade opportunities for Australian small and medium-sized businesses

International demand for Australian products present a significant opportunity for Australian small and medium sized businesses (SMBs) to grow their business through cross-border trade over the next 12 months, according to independent research conducted by FedEx Express.

Eight ways to increase your online sales in 90 days

As a retailer, your online sales portal is a vital component of your revenue stream that, naturally, you want to grow. Unlike customers’ shopping experience on the ground, however, customers browsing the internet for products are exposed to a far wider variety of choice and it can be much harder...

Defining the online path to purchase

“What is my consumers path to purchase?” The million-dollar question and one that is asked time and time again, and up until now, it’s been fairly hard to determine. But with online retail growing at such a fast pace, and the abundance of online behavioural data being collected, answering this...

The importance of small pretty things

Booking a hotel room throws up many different variables. I find it very difficult. Especially when you have never visited a holiday destination before. Recommendations from friends and using online social proof sites (Trip Advisor and the like) are the usual starting points. However, to make a...

21st century customer engagement

Would you text a customer service desk?

How much should you spend on your brand?

It is true that some businesses spend only a few thousand dollars on branding, whilst others spend tens of thousands or even hundreds of thousands of dollars. With such a large range, how do you know how much you should be spending?

Australia’s independent retail revenue up 18% on global markets

The monthly revenue of Australia’s independent retailers over the past 12 months was 18% higher than the global average, according to data from retail management software leader Vend. This insight comes from Vend’s first Retail Benchmarks Report recently launched, which compared data from over...

Why customers love to buy now, pay later.

No doubt you’ve heard of the likes of AfterPay and ZipPay, allowing customers to pay later for things they want right now. These buy now, pay later (BNPL) services are the new-age version of lay-by, except the third-party companies typically assume all the financial risk. It allows shoppers to...

More Aussie shoppers snagging EOFY sales

Recent research by Salmat revealed the buying habits of Australian consumers just before tax time.

According to the study, a fifth (20%) of respondents said they planned to purchase something in the EOFY sales last financial year. Just under half (46%) of shoppers indicate they might have...

New findings show that Australian consumers are happiest online when shopping

E-commerce martech company, Rokt has released new research revealing the best opportunity for engaging and appealing to consumers online is when they are in a buying state-of-mind. In a survey of over 4,000 consumers worldwide, 72% of Australian respondents said they are happiest online when...

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