Support for Small Business Made Easy

The Australian Government is committed to supporting small business owners achieve their goals and recognise the diverse challenges of running a small business.

AUD Transfers for Amazon Sellers

Hyperwallet account holders will be able to receive disbursements from sales on Amazon’s new Australian marketplace.

New Year, New Invoicing Solutions

Mobile invoicing application- Invoice2go, has launched a tap-and-go payments feature with PayPal Here, enabling Australia’s smallest businesses to be paid in person, wherever they are.

The Three Superpowers of Mobile Advertising

In the increasingly mobile environment, it is critical for retailers to tailor their advertising strategy to successfully target today’s consumers.

Shoppers Purchase and Post Gifts on the Spot

With the Christmas shopping rush in full swing, leading parcel delivery service CouriersPlease (CP) has opened a PopUp Stand in Westfield Bondi Junction to enable customers to conveniently courier recently purchased presents to loved ones around Australia and overseas to 220 countries.

Five Tips to Outstanding Field Marketing

Outsourcing field staff to a specialist agency can make a huge difference to sales figures, but to really capitalise on a field agency’s level of expertise, campaigns need to be driven by data and offer a flexible, more tailored approach.

A Review of Shopping Trends and Hot Products in November 2017

November kicked off the peak retail season with several online sales events – the most notable in Australia being Click Frenzy, Black Friday and Cyber Monday. These events offered a great opportunity for retailers to kick off sales for the season and increase brand awareness, and for consumers...

How Retailers are Using AI for Personalised Marketing Strategies

In the competitive world of retail commerce, marketers and customers want the same thing: personal, engaging, and meaningful interactions. In an era of Instagram, Facebook, Google, and Pinterest, users are able to self-select and curate the content they crave. This has raised the bar for...

Why email campaigns trump social media.

If you’re spending more time on social media than you are on developing email campaigns for your database – you are leaving “money on the table”.

Tips & tricks: How to make the most of this year’s Christmas shopping period

Kick starting in the middle of November is Australia’s Christmas buying season, with the Australian Retailers Association (ARA), in partnership with Roy Morgan Research recently predicting Aussie shoppers to spend more than $50 billion on Christmas shopping this year alone. Experts also predict...

Buy Local this Christmas

Holiday gift ideas on the largest online product directory of locally made and grown goods.

How to: Amazon in Australia

The Australian Retailers Association’s wrap up on the Amazon Seller Summit

Is your website ready for Christmas and peak trade season?

Every (successful) retailer has a website. Some have ecommerce attached to them – others are purely informational. Just having one allows you to drive more sales either online or to your bricks-and-mortar store.

What a Stack

First published in Ragtrader September 2017

Retail has a few major systems building blocks.

The Importance of Christmas

As Australian consumers increasingly embrace online platforms, shopping centres will review and innovate their business model to broaden their value proposition for consumers.

Using Digital Marketing to Engage your Retail Customers.

Are you using video in your digital marketing to engage your retail customers?

Square Expands its Australian Offering with Iconic Square Stand

After 18 months of strong local growth, Square continues to expand its presence in the local market, introducing more products and services to help a wider range of Australian businesses. From today, the iconic Square Stand for contactless and chip is available across the country.

Crafting Seasonal Window Displays

Creating a visually pleasing store can feel rather overwhelming for retailers at the best of times, not to mention during peak periods. Although it may at first seem like a simple task, VM is something that retailers need to seriously consider, a great window display can be the one thing that...

Christmas Online

It’s almost that time of year again. Christmas is the busiest and most lucrative season for retailers. If you want to make this one a cracker, get your digital strategy sorted early to attract and convert customers online and maximise your profit. I know this can sound easier than it actually...

Small businesses Falling Behind the Mid-Tier Due to Marketing Resources

New research by Australian marketing services business, Salmat, reveals that while half (51%)* of Australian small companies (with 1-24 employees) said they would increase their marketing spend in 2017, most of them lack the time and resources to invest properly into marketing strategies,...

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