The Australian Government is committed to supporting small business owners achieve their goals and recognise the diverse challenges of running a small business.
Hyperwallet account holders will be able to receive disbursements from sales on Amazon’s new Australian marketplace.
Mobile invoicing application- Invoice2go, has launched a tap-and-go payments feature with PayPal Here, enabling Australia’s smallest businesses to be paid in person, wherever they are.
In the increasingly mobile environment, it is critical for retailers to tailor their advertising strategy to successfully target today’s consumers.
With the Christmas shopping rush in full swing, leading parcel delivery service CouriersPlease (CP) has opened a PopUp Stand in Westfield Bondi Junction to enable customers to conveniently courier recently purchased presents to loved ones around Australia and overseas to 220 countries.
Outsourcing field staff to a specialist agency can make a huge difference to sales figures, but to really capitalise on a field agency’s level of expertise, campaigns need to be driven by data and offer a flexible, more tailored approach.
November kicked off the peak retail season with several online sales events – the most notable in Australia being Click Frenzy, Black Friday and Cyber Monday. These events offered a great opportunity for retailers to kick off sales for the season and increase brand awareness, and for consumers...
In the competitive world of retail commerce, marketers and customers want the same thing: personal, engaging, and meaningful interactions. In an era of Instagram, Facebook, Google, and Pinterest, users are able to self-select and curate the content they crave. This has raised the bar for...
If you’re spending more time on social media than you are on developing email campaigns for your database – you are leaving “money on the table”.
Kick starting in the middle of November is Australia’s Christmas buying season, with the Australian Retailers Association (ARA), in partnership with Roy Morgan Research recently predicting Aussie shoppers to spend more than $50 billion on Christmas shopping this year alone. Experts also predict...
Holiday gift ideas on the largest online product directory of locally made and grown goods.
The Australian Retailers Association’s wrap up on the Amazon Seller Summit
Every (successful) retailer has a website. Some have ecommerce attached to them – others are purely informational. Just having one allows you to drive more sales either online or to your bricks-and-mortar store.
Retail has a few major systems building blocks.
As Australian consumers increasingly embrace online platforms, shopping centres will review and innovate their business model to broaden their value proposition for consumers.
Are you using video in your digital marketing to engage your retail customers?
After 18 months of strong local growth, Square continues to expand its presence in the local market, introducing more products and services to help a wider range of Australian businesses. From today, the iconic Square Stand for contactless and chip is available across the country.
Creating a visually pleasing store can feel rather overwhelming for retailers at the best of times, not to mention during peak periods. Although it may at first seem like a simple task, VM is something that retailers need to seriously consider, a great window display can be the one thing that...
It’s almost that time of year again. Christmas is the busiest and most lucrative season for retailers. If you want to make this one a cracker, get your digital strategy sorted early to attract and convert customers online and maximise your profit. I know this can sound easier than it actually...
New research by Australian marketing services business, Salmat, reveals that while half (51%)* of Australian small companies (with 1-24 employees) said they would increase their marketing spend in 2017, most of them lack the time and resources to invest properly into marketing strategies,...