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Develop and define your objectives

Developing a retail strategy

Good planning is critical to the success of any business. Strategic planning essentially involves setting a strategic direction and objectives for the business and defining parameters and processes that underpin how the business plans go about achieving those...

Use mission to develop strategy

Businesses expend significant energy establishing and effectively communicating their brand story to their teams across the organisation that in turn embody the business values to provide an in store experience that accurately reflects how the business wishes to be seen and what it represents....

Improve your professional retail skillset

The Equal Opportunity Commission (EOC) are offering courses to assist retailers on improving their personal and professional expertise. Through interactive and informative workshops facilitated by experienced trainers, retailers will gain insight into the industry and refine their knowledge on...

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Communicating the brand story

Many businesses proudly display their vision, mission and values in the foyer or reception area or at the counter where customers can see it. These statements also appear inside the front cover of the annual report, on letterheads and business cards. In these situations, the statements may act...

The importance of creating a positive shopping experience

The ever-changing digital market has resulted in a competitive marketplace for retailers. Whilst some customers shop for entertainment purposes, others find the task daunting and unpleasant. With the majority of customers nestled in the middle ground between pleasure and necessity, the...

Managing your finances to make a profit

There’s no denying that managing financial resources is an important aspect of operating a business, and the retail industry is no different. While every retail business differs in size, target audience and product offerings, finances are key to ensuring a business can operate well into the...

Customer service: The common thread for retail success

Closely intertwined, sales and service have long been the backbone of retail. Recently the impacts of technology, economic unpredictability, social awareness and environmental responsibility are changing the stakes for both retailers and consumers.

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Assigning staff responsibilities

When assigning staff responsibilities for visual merchandising it is important to set clear and measurable guidelines for each task. Ensuring each task is directly related to the visual merchandising plan anchors those to business objectives and helps staff understand their importance.

Building...

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Establishing store housekeeping policies

Dynamic and inspiring visual merchandising displays may be the culmination of much effort on the part of VM teams yet they do not serve their purpose if they are not consistently maintained to allow each customer the opportunity to experience them at their best. Hence the importance of...

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Develop layout assessment checks

Visual merchandising (VM) plans are built upon principles of design similar to those used in other design fields. The overall intention is to create a balanced and harmonious backdrop where displays can be placed to emphasise the product offer.

Each customer entering the store should experience...

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Adapting VM standards in store

It is up to the visual merchandising and store management teams to adapt visual merchandising standards to the realities of their individual store. Without guidelines the store may look aesthetically appealing but not gain sales so it is again through a blend of creativity and commerciality that...

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Establish VM standards

Successful retailers build their businesses on sound strategy and structure. This approach can be applied to visual merchandising to ensure all initiatives focus upon providing a creative and consistent representation of the brand that attracts and appeals to the target audience.

To learn how to...

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Successful management of complaints

Your job is to deliver excellent customer service at all times. However, sometimes, no matter how hard you try, you will find yourself dealing with a customer complaint. Complaints from customers happen when you least expect them and can often be difficult to deal with.

During your career within...

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Use your expert product knowledge

One of the main ways that you can use to stand out in a retail environment is through your product knowledge. Great product knowledge shows that you are professional and that you want your customers to have up-to-date, relevant information.

The advent of technology means that customers are more...

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Build the sale and the relationship

Throughout the selling process you need to take advantage of every opportunity to build the relationship with your customer. You are aiming to give them more than the competition to ensure that you stand out in the customer's eye. You want them to return to your store the next time they need to...

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Establish initial interaction with customer

If you were to look at your position description you would find that the area of sales and customer service is at the top of your priority list. There is nothing more important than the customer and everything that you do should be focused on what you can do to ensure a successful experience for...

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Mission vision and values

Ask any retailer why they are in business and if they give you any answer beyond to make a profit, they know something of strategic thinking and having a deeper organisational purpose.

It goes without saying that profitability and sustainability are key business objectives, yet some businesses...

Service: the common thread for retail success

How to create a service culture across all areas of retail.

Four things you need to know about having an accurate NPS

With Net Promoter Score (NPS) quickly becoming the 'gold standard' to measure customer loyalty & advocacy, a key question that often gets asked is how to ensure that retailers are getting an accurate NPS?

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Strategy in a retail context

In the retail world, effective strategy is what separates the dominant brands from the rest. Any significant change in business activities undertaken by household name retailers will most certainly be defined and driven by a strategic plan.

This is not to say that strategy is only for the big...

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