Video Advertising

BY Australian Retailers Association
03 September 2018

Video Advertising is one of the best marketing strategies today. If you are an online marketer and you want your product or service to be known then video advertising is one good option. However, there are several things that you should know before advertising your video to make it a success.

Goal of your video

Before advertising your video, you need to think about what the purpose of your video is. From there, it will be the basis of your promotional tactics. So what are your reasons for advertising a video? There are many reasons why a person is promoting their video. It could be:

- To increase brand and product awareness - To achieve brand influencer status
- To increase conversion rates
- To get high-search rankings

-To increase sales and ROI

Where to host your video

There are many options for hosting your video online, and one of the most common is on YouTube. Organising your video on this site helps in better overall search rankings and brand awareness. But if your purpose in hosting your video is better to search rankings, links and conversions then third-party hosting such as Amazon S3 and Wistia are the best options.

Optimisation of video

If you want people to find your videos, then you need to optimise the text associated with your video. Optimisation of video is where SEO comes in. The proper placement of keywords is vital so that whenever people search for that keyword, your video will be on the list. Remember that search engines cannot read videos that’s why it’s essential to include SEO in your videos.

Create appealing titles

shutterstock_575862382If you want people to watch or find your videos, you need to create attention-grabbing and informative titles. It is best to create short, simple and straight to the point titles. It must also include keywords to make your videos rank higher in search engines.

Get to know your target

You need to know who will benefit from your videos. By doing that, you will know to whom you will promote your video. You can send them emails but make sure that in your email signature it has a link to your video.

Make your videos look professional

To make people notice your videos, you need to make it look professional. Here are some ideas on how to have well-polished and professional looking videos:

  • invest in good filming equipment
  • choose a proper location
  • provide proper lighting, sound and aesthetics
  • ensure that audio is clear

Video Promotion

Get to know the best places to promote your videos once they’re uploaded. Share your videos on platforms related to the content of your videos

You can support them through Facebook, Twitter, Google+, Instagram and Pinterest. You can also embed them in your blog posts or include a link to the video when commenting.

Use thumbnail images that are appealing

If you want your video to notice, you need to use a thumbnail image that can spark curiosity in the viewer. You can use custom images or maybe add in video graphics to make it appealing. Having videos with great looking thumbnails increases view and click-through rates

Create a playlist

Creating a playlist is a great way to get more video viewers primarily if you have used YouTube. Once you have uploaded a video, add it to a playlist or if you don’t have one yet then create one.

In creating a playlist, make sure that it has an appealing title and well-detailed description in it. Observe proper keyword placement. Also, don’t forget to group similar videos in a playlist. Remember that YouTube playlists can appear in search results- that’s why it is another option to increase overall views.

Use calls-to-action

When it comes to video advertising, it’s vital to include calls to action in your videos. Use calls-to-action is particular to promoting YouTube channels. It allows viewers to share, subscribe and like your videos. You can do this at the end of the video or even in the middle of it by asking viewers to endorse and like your channel.

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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