An e-commerce revolution: study reveals what connected shoppers really want

BY Australian Retailers Association
10 April 2015

Let's face it - consumers, not marketers, are leading the e-commerce revolution. Shoppers are armed with toold and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a seamless shopping experience that meets these connected consumers' ever-changing demands and expectations - or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers to gain insight into:

  • How deeply consumers have integrated mobile devices into the shopping experience
  • Which shoppers prefer to shop in mobile web browsers vs mobile apps
  • Shopping Cart Abandonment vs Shopping Cart Utilisation
  • Avoiding once successful strategies that now simply annoy today's shoppers.

Join the ARA and Bronto Software on this interactive webinar and learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.

Date: Wednesday 6 May
Time: 10am -11am (AEST)
Click here to register

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

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