R.M. Williams reborn online

BY Australian Retailers Association
10 September 2015

RM WilliamsAs part of a renewed investment in the brand, iconic Australian brand, R.M. Williams has launched a new e-commerce site.

The new platform aims to brings together the stories of the outback with the evolving footwear and clothing range

Estabished in 1932 by Reginald Murray Williams the R.M. Williams brand is best know for its boots, manufactured in Adelaide, famous for both their durability and style.

“Our old website was built on our manufacturing platform, so it wasn’t a great experience for the customer," says Carly Cazzolli, R.M. William's head of e-commerce.

“We were looking for an easy to manage solution that would integrate with our current systems as well as scale to support our global expansion.”

The new online store was developed by Amblique in partnership with Demandware and also caters for mobile, showcases the R.M. Williams brand and its strong heritage, with product content, social media aggregation and an easy path to purchase.

 

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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