E-commerce drives property market

BY Australian Retailers Association
18 September 2015

ecommerce-website-design-company-1619790The growth in online retailing will drive demand for as much as 3.2 million square metres of Australian industrial space by 2020, according to a new CBRE report.

The CBRE Viewpoint analyses how industrial demand has evolved over the past few decades as traditional manufacturing has declined.

In its stead, e-commerce has emerged as a key growth engine for the industrial sector, with online retail sales having grown from $10.5 billion in 2011 to $17.3 billion in the 12 months to June 2015 – representing a compound annual growth rate of 13 percent.

CBRE senior research analyst, Alexander Tan, said the resultant demand for warehousing and distribution space is continuing to increase, with CBRE projecting additional take up of between 2.3 million square metres and 3.2 million squares of space by 2020.

“To put this into perspective, CBRE research recently identified that 3.6 million square metres of industrial space would be vacated as a result of the closure of car manufacturing in Victoria and South Australia,” Mr Tan said.

“Hence the forecast uplift in industrial demand over the next five years alone has the potential to offset most of the industrial space loss from car manufacturing.”

A key driver will be the fact that Australian retailers are playing catch up when it comes to the penetration of online retailing.

This is highlighted by the fact that online retailing represents 12.4 percent of total retail sales in the UK and seven percent of sales in the US, compared to just 3.1 percent in Australia.

The tide is shifting, highlighted by the online sales growth of a range of Australian retailers including David Jones, plans for online sales to account for 10 percent of total sales by 2018.

“We expect that Australian online retail trade is likely to catch up to the US and UK over the coming years,” Mr Tan said.

“Further, the recent declines in the Australian dollar should provide a boost to domestic online retail trade as domestic goods become relatively cheaper, reducing the volume of imported goods while increasing exports.”

The resultant impact on the industrial sector will be significant. CBRE’s Viewpoint estimates that if the proportion of online retail sales reaches seven percent - comparable with the US - and if a conservative 50 percent of online trade uses exiting warehouse/storage facilities, this would lead to significant industrial take up.

CBRE’s base case is for national warehouse demand from online retail trade to increase by 540,000sqm per annum to 2.7 million square metres by 2020. Demand is expected to be skewed towards NSW, Victoria and Queensland respectively given that these states spend more online compared to other states according to NAB’s most recent online retail trade survey.

CBRE national director industrial and logistics services, Jason Edge, added that the majority of the space demand is currently being driven by third party logistics groups.

“E-commerce companies are still reluctant to commit to long term leases as they assess the future growth in this sector, however, this is likely to change in the medium term as the Australian market matures and more regulated growth is achieved,” Mr Edge said.

He also noted that online trade businesses typically had annual turnover of less than a million dollars in their first few years of operation and required relatively small distribution spaces.

“This presents an opportunity for landlords to position their industrial unit estates to cater to entrepreneurial online retailers with requirements for less than 1000sqm of space in more infill locations,” Mr Edge said.

CBRE e-comm graph

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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