US brands land in Brisbane

BY Australian Retailers Association
18 September 2015

Pottery Barn kidsUS retailer, Williams-Sonoma, will open its first Queensland stores under the Pottery Barn, Pottery Barn Kids and West Elm brands in Brisbane’s  Fortitude Valley in October.

Scheduled for opening on October 1, the Brisbane stores follow the company's Australian debut in Bondi Junction, Sydney in April 2013. There are now also stores in Chatswood, Chadstone, Fyshwick, and South Yarra.

The three home furnishings stores will sit side by side at street level occupying 2310sqm and will be staffed by 90 full time and part time employees.

“Brisbane is one of the fastest-growing capital cities in Australia," said Ron Young, senior VP global of Williams-Sonoma.

"As such, our global expansion will continue with three stores opening in Fortitude Valley, amidst a hive of activity already established. At the heart of our brands – Pottery Barn, Pottery Barn Kids and West Elm – is unique design, exceptional customer service, and a calendar of instore experiences for our customers,” Mr Young said.

A line up of local, creative collaborations will coincide with the stores’ opening day celebrations, including a partnership with Brisbane designer and letterer Jasmine Dowling, coffee and cookies created by local baker, The Sugar Hit, and paper rosettes and mini badge making led by Brisbane stylist Kara Hynes (AKA Lulu Lucky).

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Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

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