Oz branding key following TPP signingBY Australian Retailers Association
The Australian Made Campaign has issued a reminder to businesses to boost country of origin branding on products and produce as part of their strategy to leverage the new export opportunities available via the Trans-Pacific Partnership (TPP).
“The TPP will significantly reduce trade barriers, opening up new markets for Aussie growers and manufacturers, but it is important that they make the most of the marketing opportunity presented by ‘being Aussie’,” Australian Made Campaign CEO, Ian Harrison, said.
“Prominent country of origin branding will play a key role in driving sales in the Pacific region, which has demonstrated increasing demand for Australian products and produce.”
The Australian Made Campaign administers and promotes the country’s only registered country of origin certification trade mark for all classes of Australian goods, the green and gold Australian Made, Australian Grown kangaroo logo.
“Australia has earned itself a reputation for making and growing high quality products and produce, with the Australian dollar falling in value, demand for Aussie exports is growing strongly,” Mr Harrison said.
“For many small businesses involved in export, the Australian Made, Australian Grown logo, with its proven, established links to Australia, becomes their strongest brand in the marketplace.”
The logo is already a registered certification trade mark in TPP nations, Singapore and the USA. Plans for further registrations are underway.
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.