Using the Noodle for new acquisition

BY Australian Retailers Association
08 October 2015

noodle boxQuick service restaurant (QSR) franchise, Noodle Box has purchased its rival and Australia's second largest noodle based restaurant chain, Wok in a Box.

Settlement of the sale is due on October 12, and will boost Noodle Box stores to 1000 nationally.

Wok in a Box which operates 32 franchise restaurants predominantly, in Western Australia and South Australia, is a “near perfect strategic fit as Noodle Box moves towards becoming a world class franchise restaurant chain,” according to Noodle Box CEO, Ian Martin.

“The acquisition is a continuing part of our strategy to expand our brand reach more widely across the country as we continue to provide authentic, high quality and healthy noodle-based meals served by well trained and friendly team members in an inviting and relaxed environment.”

Mr Martin says the noodle-based QSR sector in Australia is ready for consolidation, and Noodle Box is well placed to capitalise upon opportunities.

The Wok in a Box acquisition follows Noodle Box’s signing a master franchise agreement with Himmah Foods Company to open 65 restaurants over the next five years in the Middle East, and the signing of an MOU to enter the Indian market.

The first three restaurants in the Middle East are now trading, with a further two under construction.

New call-to-action


Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

Become a Retail Insider

Join 11,000+ Australian Retailers