Rebel showcases new flagship

BY Australian Retailers Association
02 December 2015

Rebel has revealed its latest flagship store at Sydney's Westfield Bondi Junction.

The multi-branded sports concept store uses physical design and virtual technology to allow shoppers to experience the closest thing to being in the arena, the locker room, or playing alongside the legends of the game.

“It was our ambition to create a retail experience and store that injects the emotion, passion and excitement of sport, into the shopping experience,” Rebel’s MD, Erica Berchtold, said.

“We believe in listening to our customers and giving our sports lovers the access to the best brands, best products and best services, and we believe the creative design services and digital offerings of our new store reflect and reinforce our philosophy," she said.

With active wear on the rise, customers will also have access to extended and exclusive ranges from the best brands in the world, such as Nike, Under Armour, Reebok and Adidas.

As part of the premium shopping experience, Rebel has introduced instore personal services, including bra fitting specialists, podiatry, and a team of personal trainers to provide advice on how to get the best use of apparel and equipment purchased instore.

“We want to inspire you to achieve your personal best, whether that is winning your football grand final or swimming faster and further. This store delivers that to our customer,” Ms Berchtold said.

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

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