Fresh look for Aussie Farmers Direct

BY Australian Retailers Association
08 February 2016

Fresh food home delivery service, Aussie Farmers Direct, has rebranded to a new look to better reflect its standing in the online grocery market.

Aussie Farmers Direct (AFD) has been in operation for 10 years, and according to CEO, Keith Louie, will differentiate the company’s fresh from the farmgate offer from competitors.

“As the big two supermarkets continue a relentless push to drive down prices and put Australian farmers under pressure, the need for Aussie Farmers Direct is greater than ever.

“Our business and the online grocery market have evolved significantly over the past 10 years and we thought the time was right to better reflect our positioning in the industry,” Mr Louie said.

Aussie Farmers Direct will be roll out the new imagery and branding across all company assets in 2016 including a new website, logo, delivery boxes, merchandise and vans.

“We are determined to drive a fair deal for Aussie farmers and shoppers and we are committed to helping secure a healthy, sustainable future for Australian farming. Our customers can be confident we offer great value for money, while ensuring a fair price to farmers and producers,” he said.

 “We source only genuinely great quality food from well run Australian producers. We constantly innovate our service to ensure we are the most flexible, intuitive and customer-focused online food retailer.

“Our customers will start noticing the new branding in the next couple of weeks and we continue our commitment of delivering 100 per cent Australian grown produce at a fair price.”

R-Co agency in Melbourne worked with Aussie Farmers Direct to develop the new colour palette, imagery and brand assets.

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit or call 1300 368 041.

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