Lego to open first Australian store

BY Australian Retailers Association
27 April 2016

Lego rockafellarAustralia's first ever Lego certified store will open at Dreamworld on the Queensland Gold Coast in November.

The store is a partnership between Lego's parent, The Lego Group, and Ardent Leisure and will span 350sqm.

It will be part of a standalone precinct located at the front of the park with access from both within and outside of the park.

Construction will begin in July, with Ardent to fund the $3.5 million project as part of an overall masterplan for Dreamworld.

Queensland Minister for Transport and the Commonwealth Games, Stirling Hinchliffe, said the Gold Coast was a growing
international tourist destination and the perfect base for the new flagship store.

“Lego’s decision to open its first Lego certified store in Australia on the Gold Coast reflects the confidence business has in the coast,” Mr Hinchliffe said.

“The new ‘brick boutique’ at Dreamworld will become a major destination for Lego lovers and builders of all ages, creating new construction jobs on the Gold Coast and supporting more retail jobs into the future.

New call-to-action

ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

Become a Retail Insider

Join 11,000+ Australian Retailers