Winter dawns for Westfield

BY Australian Retailers Association
09 March 2016

Scentre Group has launched its national Autumn/Winter 16 fashion campaign ‘Own Your Story’ across 35 Westfield shopping centres, with Delta Goodrem and Yaya Deng its two new Westfield Style Ambassadors.

The fully integrated campaign encourages shoppers to embrace their individuality and express themselves through style.

In two short films, ‘Own Your Story’ Delta and Yaya share advice with their younger self on topics such as fashion, self confidence and career, based on lessons they’ve learned.

The campaign will run across the Smartscreen Network of 1200 screens across 34 Westfield shopping centres, custom publishing through Bauer Media, catch up TV, YouTube, radio, digital display, and interactive ad units, native content across various digital publications, PR, mobile video, and targeted Weatherzone content each morning to inspire commuters with fashion tips during their downtime.

Sarah Cleggett, GM Marketing at Scentre Group, said Own Your Story acknowledges the role fashion plays in how we express ourselves to the outside world.

“We have the largest range of international, local and designer retailers in our centres and online at www.westfield.com.au,” Ms Cleggett said.

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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