Eastland introduces The Canopy

BY Australian Retailers Association
08 June 2016

EASTLAND_CANOPY-01Eastland has presented shoppers with a sneak-peak of their new collaborative concept, The Canopy.

Billed as 'the most Instagrammable destination in Australia' by Eastland, the new installation has been constructed to enhance their Beauty and Health hub – The Beauty Garden.

The joint project with installation artist, Rebecca Louise Law, uses over 150,000 dehydrated flowers to resemble a sprawling garden on the ceiling Level 2 at Eastland.

The inverted installation augments the serene experience of The Garden - complementing the health and beauty brands in the sanctuary - including Mecca Cosmetica, iKOU, Kiehl’s, Napoleon Perdis, Endota Spa and Pressed Juices.

The aesthetic appeal and immersive ambience of the suspended sculpture of preserved flowers is a testament to the vision of the British artist and Eastland’s innovative retail venture.

Both The Beauty Garden concept and The Canopy will officially launch on the 22 June 2016, to the delight of curious shoppers in search of a new and sensory retail experience.

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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