Building a company culture that makes employees want to come work

BY Australian Retailers Association
26 August 2019

As the fight to hire talented employees gets fiercer and company loyalty is becoming a thing of the past, it is becoming even more important to build a company that your employees actually enjoy working for.

We no longer live in a world where employees join a company and expect to work their way up for five, ten or fifteen years. In fact, a recent trend report by LinkedIn showed that only 41% of employees see themselves working at their current workplace in two years from now.

So how do you retain and engage your top performers in the fast-paced workforce of 2019?

The key is building a company that makes people want to come into work ultimately comes down to culture. Corporate Edge have put together their three lessons on building the ultimate business.

Lesson One: Don’t mistake perks for culture
A lot of companies make the mistake of thinking that creating a thriving culture is all about the perks. Now, don’t get us wrong, perks can be important.

Free breakfast, ping pong tables and Friday drinks are a nice finishing touch, but alone they will never be enough to retain your best talent. And they definitely will not be enough to make your team happy if your culture if flawed in other areas.

Lesson Two: Start with why
A compelling purpose is the number one critical success factor for any company looking to build an engaged culture that makes its employees excited to come into work each day.

It is a leader’s role to create and communicate a compelling vision and set of values for an organisation, inspire others to buy into the vision and ultimately lead their team by example.

Defining your company purpose is about more than just creating a mission statement to hang on the wall. Your purpose should be so embedded within the organisation that your employees understand how their daily work contributes to the bigger picture.

Lesson Three: Empower your employees

Empowerment creates ownership. To a large degree, empowerment is about trust. Do you trust your employees to get on with what they are doing? Or are you constantly checking in, undermining or micromanaging them?


Employees who feel empowered will take a greater sense of ownership of their work, think for themselves and ultimately achieve better results than those who are simply going through the motions to please a manager.

If you want your employees to feel positive about coming into work, focus on building a team environment of cooperation as opposed to a ruthless culture of competition.

For further information, visit: www.corporate-edge.com.au

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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