Coca-Cola launches first television campaign to promote recyclingBY Australian Retailers Association
Television commercial to introduce the first ever Coca-Cola bottle made from 100% recycled plastic.
Coca-Cola Australia recently launched a major marketing campaign to thank Australians for recycling. It follows the announcement earlier this year that 7 out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019.
The comprehensive campaign will be led by a new TV commercial. It aims to build awareness of Coca-Cola’s move to recycled plastic and its commitment to reduce waste and help solve Australia’s packaging problem.
In April the company announced its largest ever investment in recycled plastic for drink bottles. The move means that all our plastic bottles, 600ml and under, will be made from 100% recycled plastic by the end of the year. This includes all brands from Coca-Cola, Fanta and Sprite to Powerade, Pump and Mount Franklin.
The change also means that Australia will be the first country in the world where all Coca-Cola Classic bottles, 600ml and under, will be made from 100% recycled plastic on an ongoing basis.
The new Coca-Cola commercial screened on TV, cinema and online video was produced locally and supported by a wider campaign that features recycling messages on bottles and lids, out-of-home advertising and recycling activities at the Sydney Cricket Ground at three upcoming games.
The animated commercial features a lady bird on a mission to lift an empty Coke bottle into a recycling bin. She can’t do it alone and is soon helped by an army of ants. The ad ends with the message: “With a little help, we can make a big change. Our bottles are now made from 100% recycled plastic. Thanks for recycling!”.
Coca-Cola Australia’s and Coca-Cola Amatil’s commitments to encouraging recycling and using recycled plastic are part of The Coca-Cola Company’s global goal of reducing waste and by 2030 collecting and recycling as many cans and bottles as it sells.
To learn more about this announcement and Coca-Cola’s sustainable packaging goals and initiatives, visit www.coca-colacompany.com/au/sustainability
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Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.