New data reveals retail stores are attracting foot traffic – so why the retail gloom?BY Australian Retailers Association
New data from CouriersPlease shows that nearly 1 in 3 Aussies went into a department store, specialist store, or fashion store in the last week, and more than half went into a store in the previous fortnight. The data comes from a survey of a nationally representative panel of 1021 Australians – commissioned by leading parcel delivery service CouriersPlease (CP) in May – asking respondents when they last visited a department store, specialist store (such as a technology shop) or fashion store.
From the results, CP found that 31 per cent of respondents last stepped into a store in the previous week, a further 23 per cent visited two weeks prior, and a further 23 per cent went into a store in the two-four weeks prior. This indicates three-quarters of Aussies (77 per cent) stepped into a retail store in the last month.
When comparing the States, CP found that more WA shoppers visited retailers in the previous week (42 per cent) than those in any other State. In NSW, for instance, just 28 per cent of residents and 30 per cent of Victorians walked into a store in the previous week.
CP spokesperson Jessica Ip says: “It is encouraging to see that online shopping hasn’t caused a mass exodus of shoppers from stores. While retail spending has gone down, our survey indicates that shopper foot traffic has been maintained. The key for retailers is to convert that traffic into purchases.
“While retailers are increasingly having a strong focus on eCommerce, many are now not only investing in the online channel, but they are also strengthening the omnichannel experience shoppers get both in-store and online to provide a single unified feel for the brand. They’re aiming to provide consistency across all areas – from the shopping experience to delivery to returns – and by doing so, retailers are likely to leave a positive impression on shoppers, regardless of the way they choose to purchase.”
The proportion of Aussies who have last stepped into a department store, specialist store, or a fashion store, by State
 Respondents shopped online at least once in the previous three months
CouriersPlease (CP) is a leading courier and freight service that delivered nearly 18 million parcels in 2018 alone. CP offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising more than 3500 lockers in 45 locations and more than 1000 POPShop retail outlets to enable consumers and businesses to pick up or post their parcels more securely and out of hours. Owned by Singapore Post (SingPost), a leader in eCommerce logistics in the Asia Pacific and USA, CP’s international and domestic air services connect customers to over 220 countries. Visit couriersplease.com.au.
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $320 billion sector, which employs more than 1.3 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating, and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.