E-commerce is driving the need for faster field operations

BY Australian Retailers Association
09 August 2019

Heightened investment in disruptive technologies and enterprise-class devices will empower the majority of front-line workers by 2023.

Results of Zebra Technologies latest vision study on the Future of Field Operations, reveals mobile technology investment is a top priority for 36% of organisations and a growing priority for an additional 58% to keep up with rapidly evolving and increasing customer demand. The findings indicate investments will be made in disruptive technologies and enterprise mobile devices to enhance front-line worker productivity and customer satisfaction in field operations including fleet management, field services, proof of delivery and direct store delivery workflows.

Key survey findings

Equipping front-line workers with enterprise mobile devices remains a priority to stay competitive.

  • The survey shows today only one-fifth of organisations have a majority of their field-based operations using enterprise mobile devices. This is estimated to reach 50% in five years.
  • Respondents indicate most organisations intend to invest in handheld mobile computers, mobile printers and rugged tablets. From 2018 to 2023, handheld mobile computer usage with built-in barcode scanners is forecasted to grow by 45 %, mobile printers by 53% and rugged tablets by 54%. The higher levels of inventory, shipment and asset accuracy provided by using these devices is expected to increase business revenues.
  • A key driver of productivity, efficiency and cost-savings in field operations is ensuring ruggedised enterprise devices replace traditional consumer ones. Nearly 80% of respondents usually or always conduct a total cost of ownership (TCO) analysis of business devices prior to making a capital expenditure. Only 32% of respondents believe that consumer smartphones have better TCO than rugged devices.

Tertiary concerns and post-sale factors are important for organisations when evaluating front-line worker enterprise mobile devices.

  • The survey reveals these TCO considerations when investing in new front-line enterprise technology: replacement (47%), initial device (44%), application development (44%) and programming/IT (40%).
  • Almost 40% of respondents say device management and support costs are important as well as customer service (37 %), device lifecycle cadence (36%) and repair costs (35%).

Such factors increasingly influence the purchase cycle, showing that those who do not provide clear value or cannot control these costs will quickly be overtaken by those who do.

Emerging technologies and faster networks are disrupting field operations.

  • The survey shows seven in ten organisations agree faster mobile networks will be a key driver for field operations investment to enable the use of disruptive technology.
  • Significant industry game-changers will be droids and drones, with over a third of decision makers citing them as the biggest disruptors.
  • The use of smart technologies such as sensors, RFID, and intelligent labels also play a role in transforming the industry. More than a quarter of respondents continue to view augmented/virtual reality (29%), sensors (28%), RFID and intelligent labels (28%) as well as truck loading automation (28%) as disruptive factors.

About Zebra

Zebra (NASDAQ: ZBRA) empowers the front line of business in retail/ecommerce, manufacturing, transportation and logistics, healthcare and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, we deliver industry-tailored, end-to-end solutions that intelligently connect people, assets and data to help our customers make business-critical decisions. Our market-leading solutions elevate the shopping experience, track and manage

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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