eftpos adopts Australian Made logoBY Australian Retailers Association
eftpos has become the first card payments platform to adopt the Australian Made logo, demonstrating the company’s ongoing commitment to Australian consumers, merchants and the local industry. The Australian Retailers Association (ARA) believe this partnership will assist in strengthening the Australian brand and provide loyalty in the retail economy.
eftpos Managing Director, Mr. Stephen Benton, said eftpos wanted to celebrate its Australian roots and ownership, hence its decision to join Australian Made.
Launched in 1984 as one of the world’s first electronic payment platforms, and recently upgraded through infrastructure and product development, the eftpos system enables Australians to take control by spending their own money.
Mr. Benton stressed that the eftpos points of difference included security, reliability, cash out and transactions being processed in real-time, which means consumers always know what their bank balance really is.
eftpos is Australia’s own debit card network, accounting for 2 billion CHQ and SAV transactions in 2017 worth more than $130 billion. For more information on eftpos, please visit: www.eftposaustralia.com.au
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Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.