Harbour Town is turning 20 and celebrates with a new name and brandBY Australian Retailers Association
The Gold Coast’s iconic sun-kissed discount shopping centre recently became Harbour Town Premium Outlets, with the rebrand kicking off 20 days of celebrations as the Centre commemorates 20 years.
Harbour Town Premium Outlets Centre Manager Greg Day, says the change brings about a new name and logo to match the current premium offerings the Centre is known and loved for.
“We’re thrilled to officially announce Harbour Town Outlet Shopping Centre, will now be known as Harbour Town Premium Outlets, right in time for another momentous occasion – our Centre’s 20 th Birthday,” said Greg.
Over the past few years, the Centre has undergone several impressive transformations with the addition of the North West Mall, upgrades to the premium row of retailers, the arrival of new high-end brands, and the unveiling of delicious dining destination, Harbour Town Eats.
“We’ve welcomed over 140 million shoppers to our Centre over 20 years, and we’ve upped our Outlet game, so it’s time to own our elevated offering with a new name, logo and brand,” he said.
Member for Bonney, Sam O’Connor, was also in attendance to unveil the new brand and share his well wishes for Harbour Town’s 20th anniversary, heralding from a drive-in movie theatre to his local thriving retail and entertainment complex.
Harbour Town was developed by the Lewis Land Group in 1999, who are 50% joint venture partners today with Lendlease. The Chief Executive Officer for Lewis Land Group, Chris Calvert, says Harbour Town deserves its iconic status as it paved the way for brand direct and discounted shopping on our shores by being the very first dedicated Outlet shopping centre in Australia.
“Harbour Town is a pillar in the Gold Coast community and the city should be proud to have claim to a piece of Australian retail history. Not only does this Centre contribute to the local economy by way of retail, jobs, development and business, but it is also a proactive drivers of tourism to the region, successfully serving both visitors and local Gold Coasters for the benefit of all,” said Chris.
Funds Manager for Lendlease, David McNamara, also offered his sentiments on the new Harbour Town Premium Outlets name.
“This is a great evolution for the Centre which has grown with the Gold Coast community over the last 20 years. We look forward to continuing to offer a fantastic shopping and dining experience for our customers for a long time to come,” he said.
The simple, premium brand is based on the Centre’s iconic palm trees and is designed to resonate with tourist markets, whilst bright imagery creates the fun and discovery of the Outlet experience as Harbour Town continues to serve loyal locals.
“Customers can expect to see a new look-and-feel roll out across the Centre as we work through changing over Centre signage, refreshing the malls with a new colour palette, and the arrival of some exciting new stores before Christmas,” said Greg Day.
Harbour Town officially opened in 1999 with 120 retailers as Australia’s first ever Outlet shopping centre, and remain Australia’s largest, with their popularity leading to expansions in 2005, 2007, 2016 and 2018.
“While our 20 th birth date officially falls on the 7th of December, we have decided to start the party a little earlier so as not to get too lost in the Christmas retail frenzy,” said Greg.
From November 5-24, shoppers can expect to enjoy special offers, prize giveaways, competitions, entertainment, freebies and more throughout the Centre. Reading Cinemas will even wind back the clock for special screenings of nostalgic 90’s movies The Matrix, Notting Hill and American Pie.
There is always something new to discover across 240 stores and the “thrill of the Outlet find” is what makes a trip to Harbour Town unique.
Stores who have been operating since the opening of Harbour Town in 1999 are: Busy Barber, Cuban Cigar World, Cue Outlet Store, Donut King, Exotic Asian Groceries, Giant Chemist, Goldsteins Bakery, Harbour Town Clothing Alterations, Nike Factory Store, Reading Cinemas, Royal Doulton, Star Coffee Co., Studio 23, Villeroy & Boch, Woolworths and Zarraffa's Coffee. Harbour Town would like to wish these stores a Happy 20th Birthday too.
For more details visit www.harbourtowngoldcoast.com.au/20years
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Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.