Increase sales, profits and brand awareness with video marketing

BY Australian Retailers Association
26 July 2019

Want to increase engagement, brand awareness, sales and profits all at once?

Studies show that 87% of Australians watch online videos daily, revealing video marketing as a must have retail strategy. Thanks to the implementation of video content, brands such as Sephora have seen an 80% lift in their brand consideration and Wayfair has increased their revenue significantly.

More and more we see retailers like Sephora and Wayfair stating their success is a direct result of their video marketing strategies.

“Video marketing is an essential marketing tool that all retailers should incorporate into their overall marketing strategy. The data shows us video marketing is no longer a ‘good to have’ but rather an essential marketing tool all retailers should be using to increase sales, profits, customer engagement and brand awareness” - Peter Szabo, Director of The Crowd Co Agency.

The challenge - Improving sales, profits and brand awareness

In today’s digital world, shoppers are bombarded with advertisements and are increasingly harder to please. They expect content to be authentic, entertaining and educational whilst also being heard and valued by brands. Research by Hubspot shows that 83% of marketers say that video marketing gives them a strong, and continuously increasing ROI.

Although most retailers can report good ROI on their video marketing efforts, it is getting increasingly difficult to stand out.

Google states, ‘how to videos’ tend to perform well as they exhibit strong authenticity and are relatable for shoppers. On the flip side, a Facebook study revealed that up to 74% of the value is delivered within the first ten seconds, which requires storyboards to be carefully constructed to fit into the overall strategy.

Using data, retailers can study their individual shopper's interests and where they spend their time. Then create digital and video content that adds value to the individual, which also has a subtle but effective sales layer, that increases the individual’s motivation to buy.

It’s crucial that retailers don’t take a shotgun approach to video content. 

Find out more on how you can increase sales, profits, brand awareness and customer engagement by delivering the right message to the right customer at the right time in your business. Call Shady Ghraiche on M: 0401 774 239 or W: 02 9188 8879

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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