Level-up your Facebook and Instagram skills for free

BY Australian Retailers Association
06 October 2020

We partnered with Facebook Australia on a range of digital education workshops, specifically for the retail community. The recordings are ready to be viewed.

We're excited that we can now share the entire Boost with Facebook program recordings. The workshops are a range of short videos focussed on up-skilling small businesses in key areas of focus with the Facebook and Instagram platforms.

We've included links to all the workshop recordings below, plus a special edition from a recent live panel discussion with Paul Zahra, ARA, CEO on retail trends.

 

#1 WORKSHOP: Managing Your Business on Facebook and Instagram

Hear from Facebook Community Trainer Melissa Westcott in this introductory workshop, which covers new consumer insights and explores the opportunity of online marketing for retail businesses. You’ll learn about the tools and tips that can help you manage your digital presence, connect with customers and grow your business.

VIEW workshop recording

 

#2 WORKSHOP: Connect with Customers on Instagram

Take the next step to grow your business on Instagram. You’ll learn how to shape and share your business story, connect with your community, understand how to set-up Instagram Shopping features and how to use Instagram ads to reach new customers. 

VIEW workshop recording

 

#3 WORKSHOP: Facebook Advertising - Advanced

In this advanced advertising session, you can learn how Ads Manager is your one-stop tool to create, publish and purchase ads across Facebook, Instagram, Messenger and Audience Network.

VIEW workshop recording

 

Retail small business panel

Grab your coffee or cup of tea and watch this short yet highly engaging panel discussion with Facebook Australia’s Head of Retail Kate Box, our very own Paul Zahra and Pip Brett from Jumbled. The trio share their unique retail insights from emerging trends including new customer buying behaviours like buying local, the role and power of technology to connect with brands, to how the retail sector is preparing for Christmas 2020.

VIEW panel recording

 

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $320 billion sector, which employs more than 1.3 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating, and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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