Melbourne welcomes California on Little Collins St.BY Chiara La Rocca
The Australian Retailers Association (ARA) welcomes Californian brands Toms and Timbuk2 in Melbourne’s CBD. Both stores bring new offerings to customers, representing retail innovation. Both store fit-outs are a nostalgic touch to the sunny state, and are welcoming to walkers by.
Timbuk2 invite customers to interact with their products, and give them an opportunity to customise them to suit their own needs, allowing customers to get creative. This experience is further enhanced through their interior decoration and staff encouragement. There is a solution for every customer’s needs.
Toms is committed to their corporate social responsibility, which is strongly reflected in their retail presence in Australia. Through purchases made in their store, Toms gives back to those in need, through providing shoes, sight, water, safe birth and bullying protection. This is a global initiative, and has made a significant positive impact to our global society. To see how the brand improves lives, visit here.
ABOUT THE AUTHOR
Chiara La Rocca
Chiara is the Communications Administrator for the Australian Retailers Association