More than two-thirds of consumers believe mobile technology delivers a better shopping experience, a new report findsBY Australian Retailers Association
The State of Mobility in Retail report from SOTI finds shoppers want a personalised in-store experience via mobile devices but are unwilling to sacrifice personal data security.
A new State of Mobility in Retail report by SOTI Inc., reveals that 67.3% of consumers perceive mobile technology as the most effective way to provide a faster shopping experience.
Additionally, more than three-quarters (76%) of consumers want in-store staff to use mobile devices to provide a better in-store experience, and one-third (32.6%) are unwilling to sacrifice personal data security to improve their in-store experience, revealing bold new insights about consumers in the modern retail landscape.
The State of Mobility in Retail report, “From ‘Bricks to Clicks’: Navigating the Retail Revolution,” commissioned by SOTI Inc., in partnership with Arlington Research, surveyed 4,000 global respondents to gauge their opinions and readiness to engage with retail IoT and mobile technology that enhances the omnichannel experience.
Highlights from the report reveal insights beyond the physical retail store, with almost 1 in 3 (31.4%) consumers saying they’re comfortable with emerging delivery methods such as delivery drones and more than one-quarter (26.9%) with the idea of autonomous vehicle delivery.
Shash Anand, Vice President of Product Strategy at SOTI, comments: “Retailers need to implement modern strategies to stay relevant and wake up to the fact that consumers want mobile and IoT technologies which enhance and personalise the shopping experience. Retailers must integrate these business-critical technologies into their business to ensure they can deliver the speed, convenience, and customisation that employees and customers expect. As the online and offline worlds continue to merge, the time for retailers to invest in mobility and IoT solutions is now.”
Nearly half of consumers (47.1%) believe self-checkout improves their in-store shopping experience.
“Retailers who rely on mobile technology need to ensure the technology works because customers want to find what they need quickly, pay for their purchases and get on with their day. Retailers must ensure they have trusted mobility and IoT management solution in place to ensure in-store technologies work all the time, the way they’re supposed to, with no downtime while ensuring security and compliance,” says Anand.
Perhaps not too surprising is that excitement about innovations like facial recognition and beacon technology is higher among males (44%) and the 18 to 34 age demographics, presenting a valuable opportunity for retailers to engage with this group.
To download the “From ‘Bricks to Clicks’: Navigating the Retail Revolution” report, click here.
SOTI is the world’s most trusted provider of mobile and IoT management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI’s innovative portfolio of solutions and services provide the tools organisations need to truly mobilise their operations and optimise their mobility investments. SOTI extends secure mobility management to provide an integrated solution to manage and secure all mobile devices and connected peripherals in an organisation.
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.