Orchestrating the perfect harmony through omni-channel retailing

BY Australian Retailers Association
01 December 2018

Operating a store in the unpredictable retail realm, is simultaneously rewarding and challenging for business owners. Through omni-channel marketing strategies, Simply for Strings, Australia’s largest leading retailer of quality string instruments have mastered the art of inspiring their peers.

“Simply for Strings feels honoured to play such a special role in the lives of our customers. We are there for our customers and our store gives us the opportunity to share a passion for music and deliver exceptional customer service and high-quality products.”

Simply for Strings began as a mobile business, founded by Toby Cumpstay and Anna Andriolo who recognised a gap in the market for a true string specialist in Brisbane. Driving from town to town to help educate students, parents and teachers in their homes and schools, Toby and Anna provided a service during these trips that set the foundation of the Simply for Strings Customer philosophy.

“We aim to cultivate long-lasting, meaningful relationships with our customers’ and fulfil the needs of Australian consumers around the nation. As we conduct business in such a niche industry, this allows us to really engage with our customers on a hands-on basis.”

Receiving the 2018 eftpos Independent Retailer of the Year Award (1 Store) at the 2018 ARA Australian Retail Awards, Simply for Strings have developed in-house workshops, customised to individual customer preferences, demonstrating innovation and appreciation for exceptional customer experience and care.

“As a team, we are consistently striving to better our customer service experience online and in-store and reach more regional communities throughout Australia.”

To find out more about Simply for Strings and their success, visit https://www.simplyforstrings.com.au/



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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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