Promote your Christmas and New Year trading hours

BY Australian Retailers Association
09 December 2020

Many stores are required to alter their business-as-usual trading hours to accommodate for the upcoming public holidays. It is important to understand each state's rules and regulations depending on what category your business falls into. 

In this blog post, we share what to expect from retail stores around the country and how to effectively promote your businesses' updated Christmas, Boxing Day and New Year trading hours. 

Trading hour rules are in force for retail shops over the Christmas and New Year period, determined by the category of the retail shop and the state or territory it is in. Below is a brief overview of the trading hour restrictions from Christmas Eve to New Years Day. 

TradingHours

 

Where to share? 

Importantly, promoting your Christmas and New Year trading hours is an important element of customer communication during this time. Here are some of the main places to share an update: 

  • Google Business Listing 
  • Your website 
  • Social media 'about' & post a dedicated post 
  • eDM update
  • Add to other email and SMS notifications (such as click and collect communications) 
  • Store front door and at POS 
  • Catalogues or pamphlets 
  • Keep your staff up to date because customers will likely ask them 

 

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $320 billion sector, which employs more than 1.3 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating, and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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