Rewarding customer service and brand loyaltyBY Australian Retailers Association
The 2018 eftpos National Retailer of the Year, demonstrates progressive leadership within the retail sector. Through inspiring peers and exhibiting significant long-term contributions to the longevity and sustainability of the industry, PETstock have been recognised for this prestigious award.
“It is such a privilege to be recognised amongst so many fantastic, large scale Australian retailers. We are so proud of our amazing team, suppliers and customers who have all played a role in ensuring PETstock’s success.”
The 100% Australian, family owned business has expanded its operations with an impressive network of over 1,800 team members and 150 retail sites across Australia and New Zealand.
“As we grow, we believe it’s important to continue to employ team members that live and breathe our core company values, to ensure the PETstock culture remains consistently vibrant, passionate and genuine.”
Offering exclusive services from grooming, puppy school, a cattery, PETstock Vet and special food, treats and accessories, PETstock are a one stop shop for speciality pet needs, both online and in-store.
“Our products and pet services will continue to evolve as we look to meet and exceed customer needs. We aim to ensure our value proposition remains strong, to cater to consumer shopping preferences through an innovative and engaging omni-channel strategy.”
Recognising the increasing competition in the industry, PETstock have implemented strong marketing techniques to tailor product offers, acknowledge consumer preferences and reward loyal customers.
“The constant changing landscape of retail has always been and will continue to be a challenge. We have had to review out strategic direction in recent years to make sure our business will be adaptable to the ever-changing industry and environment.”
Always having it’s customers at the heart of the business, PETstock strive to go above and beyond for customers, providing expert advice with on-site animal specialists who are knowledgeable across all areas of pet care, expelling a duty of care to pets and pet owners.
“The way we provide products and services is changing from the historical bricks and mortar stores to encompass more engagement through the online channel, but the concept of customer service remains the same. The experience provided by our team is key in ensuring our customers stay loyal to our brand.”
For more information on PETstock or to view products and services, visit https://www.petstock.com.au/
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.