Signed, sealed and delivered but without the costBY Australian Retailers Association
The growth of online shopping has resulted in consumers wanting parcels to be delivered around the clock. However, new research reveals that while a majority of consumers want out-of-hours delivery, many are not willing to pay extra for this service.
A survey of an independent nationally representative panel of 1021 Australians was commissioned by leading parcel delivery service CouriersPlease (CP) to gauge the demand for after-hours or weekend parcel delivery and how much consumers would pay for such services.
The findings reveal that four in five (80%) of Aussies want the option of having their parcels delivered after hours, including weekends, while a further 73% said they want a three-hour or same-day parcel delivery service.
Despite this, almost half (47%) of respondents won’t pay extra for these premium services. While (28%) would pay up to $5, 18% would only spend between $5-10 and only (7%) are prepared to pay $10 or more for after-hours delivery.
The survey found that under 30s is the age group most keen for these extra services, with 91% of 19-29-year-olds wanting after-hours and weekend parcel delivery, while 89% want three-hour and same-day delivery. Three in four (75%) are also happy to pay for it – with 30% willing to pay $5-10.
In comparison, over-60s feel indifferent to these services, with almost a third less respondents (65%) wanting after-hours and weekend delivery, and 57% wanting three-hour and same day delivery. A further (70%) do not want to spend more than $10 on these extra services, and 30% would be willing to pay $5-10.
Among the 73% of respondents who want three-hour or same-day delivery, 55% indicated they need certainty that the parcel will arrive at their time of choosing, compared with 45% who said the speed at which the parcel will arrive was important to them.
CP spokesperson Jessica Ip says: “With the rise of on-demand providers such as Uber, Deliveroo and Netflix, Aussies have grown accustomed to having products and services at the ready – at a time convenient for them. It has become the norm to expect fast turnaround, with the demand also expanding to the e-commerce industry and parcel deliveries.
“Consumers are looking for ways to make their lives easier by having flexibility to receive their parcels in timeframe they want. For consumers looking to collect parcels after-hours or on weekends, we’re pleased to be able to provide them with our network of POPPoints, where customers can claim their parcels in any of our POPStation lockers or POPShop locations at no charge at a time that works best for them.”
- 4 in 5 Aussies want after-hours and weekend parcel delivery
- 73% want 3-hour and same-day delivery to be available
- 47% won’t pay extra for these premium services
CouriersPlease (CP) is a leading courier and freight service that delivered nearly 18 million parcels in 2017 alone. CP offers a network of POPStation (Pick/Post your Own Parcel) parcel lockers comprising more than 3500 lockers in 45 locations and more than 1000 POPShop retail outlets to enable consumers and businesses to pick up or post their parcels more securely and out of hours. Visit couriersplease.com.au
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.