Sustainable retail means going beyond the cupBY Australian Retailers Association
Nespresso’s unique retail experience allows shoppers to explore the journey that the brand undertakes to bring their customers high-quality coffee; from farming through to production and recycling, reflecting a holistic commitment to sustainability and a circular economy.
Nespresso are committed to educating Australians on where their coffee comes from because they know that this is something their customers care about. Interestingly, a survey Nespresso conducted in 2018 uncovered that 51% of Australians don’t know this*. It’s their goal to educate consumers on our AAA Sustainable Quality™ Program to help them make informed decisions.
Innovating the retail experience
Nespresso are proud to showcase its unique coffee story and commitment to sustainability through our immersive and innovative boutiques. Their boutiques allow customers to follow the journey of their high-quality cup of coffee all the way from production to recycling.
Upon entering our boutiques, visitors are encouraged to explore a variety of different coffee tasting rituals and experiences, from a sensorial welcome, to taste comparisons and coffee masterclasses.
A responsibility to farmers
Since launching the Nespresso AAA Sustainable Quality™ Program in partnership with Rainforest Alliance in 2003, the program has grown to support over 100,000 farmers in 13 countries around the world. The company educates its farmers on the best agricultural practices to produce high-quality and sustainable coffee with a team of agronomists. This ensures farmers’ well-being is kept at the core of the business and helps them protect the quality of their coffee for generations to come.
A commitment to recyclable materials
Nespresso value innovation, which is why they have become the first company to commit to using 100% ASI-certified aluminium by 2020, in partnership with Rio Tinto. Nespresso knows aluminium is the best material to encapsulate coffee, not only because it protects the freshness, taste, and quality, but also because it is infinitely recyclable.
How can retailers recycle?
Nespresso encourage their customers to recycle their used aluminium capsules by offering four easy options:
1. Drop them off at any Nespresso boutique
2. Return them to one of over 300 participating florist collection points
3. Take part in a bulk recycling collection point (or set one up yourself for free)
4. Mail the used capsules to their recycling plant in an Australia Post satchel
*Nespresso Coffee Compendium research conducted across Australia by YouGov in 2018 on 1,019 adult participant
For more information on Nespresso’s recycling points and recycling program, visit www.nespresso.com/au/en/recycling-how
ABOUT THE AUTHOR
Australian Retailers Association
Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.