Aussie's say digital catalogues are a stress-free and useful way to window shop

BY Australian Retailers Association
15 May 2019

Almost 4 million Australians are using digital catalogues alone rather than hard copy versions saying they are a useful tool and stress-free way to window shop, according to the latest research.

There’s no denying Australians love a catalogue with 93% reading a physical or digital version. However, customised research conducted by Roy Morgan for the Real Media Collective, reveals there’s been a rapid uptake of digital catalogues with 3.8 million or 18.5 percent of Aussies exclusively reading them via a digital platform.

ShopFully is a leading digital platform used by more than 50 million smartphone users worldwide to prepare for their shopping in their local stores. According to ShopFully, which markets retailers digitally and drives shoppers to physical and e-commerce stores, the shift from hard copy to digital catalogues is just the next natural step for Australians.

“Just as we have seen habits change when it comes to consuming video and music through streaming platforms, more Australians are now turning to digital platforms to view their much-loved catalogues,” says Mr Vocisano.

“We really think this shift is a natural progression from physical to digital consumer habits,” explains Mr Vocisano. “It’s not only more convenient, it’s a matter of sustainability with more people aware of the impact of the overuse of materials such as paper and plastic.”

ShopFully, which now has more than 1.5 million Australian shoppers is ranked in the top 10 of the most downloaded shopping apps together with the likes of Amazon, eBay and Afterpay, has seen download growth of more than 300% in the last six months alone and this trend will only continue to increase as consumer habits continue to change.

In recent months, having seen consumer habits change, ShopFully has developed and launched a new proprietary technology which leverages on first party data of its app users and partners with third party networks to finds look-alikes that enables its retailers and brands to reach more than 11 million Australian shoppers nearby their stores and optimising to increase footfall based on real-time analytics.

Australian retailers who have so far partnered with ShopFully to house their digital catalogues on a single platform include: Coles, Big W, The Reject Shop, Telstra, and Harris Scafe to name a few.

“We have seen a definite spike in ShopFully users in Australia since we launched here in 2016,” says Mr Vocisano. “To be successful it is crucial to understand how Australians shop and now that we have created this relationship with our shoppers (in 2018 we monitored 1.4 billion product interactions, and 80 million store visits, with triple digit growth rate compared to the previous year), the company has decided to accelerate its growth plan in Australia with important investments in technology, innovation and continued accelerated app growth.

“This Roy Morgan research highlights the need for retailers to carefully consider their marketing budget as we can now safely say digital catalogues are becoming a preference for Aussies.”

About 80% of those surveyed by Roy Morgan said they read digital catalogues to discover new products and 69% said it was a stress-free way to browse or window shop. For some, inspiration for new gifts was key (68%) while reading a digital catalogue was also a way to relax and unwind (38%).

Meanwhile, 80% of people were also likely to tell a friend about what they say in a digital catalogue, with 4.6 million Australians or 46% of readers emailing or texting a picture of a product to friend or family member.

“Digital catalogues certainly make it easier for people to pass on information and have less physical clutter in their lives which is also an important emerging trend,” says Mr Vocisano.

About ShopFully

ShopFully is a “mobile to store” platform used by over 50M users worldwide. The company partners with more than 650 retailers, empowering shopping in physical stores through digital technologies. Through its properties and partner properties, ShopFully helps shoppers find the best deals in their local shopping precincts or online; displaying the latest catalogues and weekly ads from a range of exciting retailers across various categories. For more information: corporate.shopfullygroup.com

 

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ABOUT THE AUTHOR

Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $310 billion sector, which employs more than 1.2 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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