Top three tips for breaking into the international market

BY Tom Ellis
09 May 2018

Despite there being many keys for a successful international expansion, these are three of the more important things to get right to have the best chance of success.

  1. Understand your target market 

There are often differing consumer and business preferences across geographies, and so having a strong understanding of the target market is crucial. It will allow you to be able to effectively communicate your message in a way that truly resonates with your customers. Having this understanding allows you to tailor your approach and provide products and services that are specially tailored to the market you are trying to serve.

  1. Develop strong local relationships 

Local partners that are already established in your target market can be a highly useful resource capable of making the international expansion process much smoother. The right relationship can be the tipping point that establishes your presence in the market and pushes your business to a new level. Developing new relationships, and maintaining existing ones, should be a constant behaviour, something you always look to do.

  1. Maintain a long-term view

It is really important, for whatever market you are trying to expand to, to see it as a long term sustainable opportunity to do business in that market. This will ensure that when you come across obstacles (which are inevitable), you have the resilience to see it through and not move on to the next opportunity. Following trends and having a short-term mindset is not the best approach, when you expand to a new foreign market, it takes time for things to develop. 

About Mai Capital

Mai Capital is an Australian Investment Group, focused on investing in companies looking to expand into China. To learn more, visit

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Tom Ellis

Tom is the Investment Director at Mai Capital. Through his consulting work, Tom has developed and international network within the investment community, being involved in all stages of the investment cycle.

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