Our senses contribute to our emotions. Whilst touching and tasting can be more challenging in a post-COVID-19 environment, we can heighten the visual, sound and smell elements creating a compelling and memorable customer experience.
If you’re a brick and mortar retailer and you’re not selling online, now is the time to get set up and start.
Almost half of Australian bricks-and-mortar small business owners (48%) predict their business will operate entirely online in the future, with more than a quarter (26 %) of these businesses foreseeing this happening in the next three years.
When merchandising and setting up displays in-store, you have a duty of care to both your team and customers to make sure that you are doing it safely. This ten-step guide explains the best practice for lifting manual loads.
How often have you walked past a store that seems to be permanently plastered top to bottom in red and white bunting screaming, ‘SALE’? For some, the sale never seems to end.
This article was originally published on Australia’s leading fashion business publication Ragtrader.
A 1% increase in time spent in store will lead to a 39% increase in sales per customer.
Support teams can be reinforced with efficient and reliable systems to allow themselves to be omnipresent.
Familiar tunes were great in the confined shuttle, they might not be great in the confines of your retail space.
When heritage meets craftsmanship, it results in Swarovski’s unsurpassed ability to renew itself with the utmost respect for the brand’s DNA. Crystal cutting expert, master of light and sparkle, Swarovski adds fashion signature to make every day extraordinary and allows consumers to express...
To increase sales, attract new customers, and retain current customers, many retail stores implement various sales promotion techniques.
Negative shopping experiences are costing the Australian retail sector $71bn in abandoned sales each year, according to new data from 451 Research commissioned by Adyen, the payments platform of choice for many of the world’s leading companies.
Why an investment in your staff is an investment in your bottom line.
Research from Vend reveals Australia’s independent retailers are among the best performing in the world, ringing in an average of AUD $504,979.85 annually compared to New Zealand ($495,360) and the UK ($487,355).
The end of the financial year brings with it the thrills of counting the beans of your business wins or the condolences of tallying up losses. It is a perfect time to take stock of your current position and how you got here. Revise the goals you have set in your business for improved performance...
A new study of small business owners in Australia reveals they need digital marketing skills and improved financial literacy to manage and grow their business in FY2020.
Twenty-five years ago, Officeworks opened its first ever store in Richmond, Victoria with 4,500 products and around 50 team members. The store’s best sellers were typewriters and overhead projectors.
Customer spending in Australia increased to 261905 AUD million in the last quarter of 2018, and has actually continued to rise since 2016¹, and yet we continue to learn of another retailer closing its doors and entering into administration.
With a little planning and foresight, it’s easy to showcase your company’s eco-creds within its bricks-and-mortar store.
It seems obvious that retailers should be trying to reward customers who spend the most in their stores. So, why do so many supermarkets fail in this department, often punishing those customers with full trolleys by making them wait in long checkout queues? This factor has resulted in grocery...