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Australian cities and States where online shopping is growing faster than the population

If you need proof that online shopping has skyrocketed, just look at this new data that compares the rate of online shopping with the rate of our population growth. In the last two years, Sydney, Perth, Canberra and Adelaide have seen higher growth in online shopping than the growth of its...

True unified commerce changing the retail sphere

With digital commerce revolutionising retail, unified commerce becomes a whole new ball game of opportunities for retailers.

The three levels of inventory insight you need to deliver omni-channel profitability

The world has changed in the past five to ten years, and no industry is more indicative of that change than retail. Forbes reports that 98% of consumers believe that purchases, deliveries and returns should be easily available across multiple channels. According to Aberdeen, companies with...

Under the influence: SEO and its power over the ecommerce industry

If an ecommerce business isn’t appearing in relevant search queries, it’s got a major problem. But while most retailers understand the importance of search engine optimisation (SEO), many feel ill-equipped to master its enigmatic art, particularly when it seems like the SEO goalposts are...

How to keep retail personal as competition goes global

The modern retail environment is extraordinarily challenging and full of change. Competition is going global and consumers have no regard for boundaries. Whether you’re a big international brand or a small disruptive one, the customer experience bar is set extremely high and constantly on the...

Fulfilment: The final frontier

These are the voyages of your online order, to seek out new ways to boldly go exactly where you want it to go and to appear in full and on time.

Surviving the turbulent evolution of retail

The retail industry is undergoing significant changes as disruptive technologies are reshaping the landscape and many retailers are eagerly rushing to adapt. However, with annual growth in retail sales slowing to just 2.1% in Australia, 2018 hasn’t started well with January’s results coming in...

Why small retailers need to build a brand online and offline

There is no doubt that Australia’s retail landscape has changed dramatically over the past decade with the continued rise of e-commerce. Now, we have large retailers dominating the online retail market, shipping instantly and worldwide, which has in turn triggered some cause for concern among...

A demand for faster online delivery

 Australian consumers are increasing their expectations when it comes to their online delivery options. A survey conducted by SOTI extracts these expectations from customers, and breaks it down into key takeaway points.

Top three tips to improve customer service

How many times have you opened Facebook, scrolled down your newsfeed, and seen an angsty post that talks about how Company XYZ has the worst customer service ever?

Retail therapy replaced by retail anxiety- credit card fraud

Online shopping anxiety – not therapy – may be more common than we think, with new data revealing that just 7% of Aussies are completely comfortable with the online experience. The biggest fear among Aussie shoppers is around the checkout cart, not losing their delivery.

From bricks to clicks

A survey conducted by Rakuten Marketing across the Asia-Pacific (APAC) region has revealed that 78% of Australian consumers like to shop both online and in store, with 20% shopping in store only and 2% of Australians shop exclusively online. The report suggests that for retailers to grow in...

Top ten tips for creating an impactful logo

As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.

Five steps to optimise your supply chain

Building and managing a complex supply chain starts with due diligence and quality assurance. Get it wrong and you can expect headaches from disgruntled manufacturers through to unhappy customers, but get it right and you can secure a decent profit margin and great working relationships up the...

Is omni-channel thinking jeopardising retail success?

Customers are channel blind – all they want is a good retail experience and they will come back for more. But retailers are still persisting with fragmented omni-channel strategies that are not only damaging customer experiences but are also undermining retail’s standing in the eyes of the...

Video Advertising

Video Advertising is one of the best marketing strategies today. If you are an online marketer and you want your product or service to be known then video advertising is one good option. However, there are several things that you should know before advertising your video to make it a success.

Packaging solutions for your delicate products

What is the worst part about transporting delicate goods? You guessed it, packing fragile items in a way that ensures that they get to their intended destination in one piece with no damage.

Six simple SEO steps that small retailers could take to improve their ranking

SEO optimising is not an easy process, especially for small retailers looking to improve their ranking. However, you can always start simple and build from that. If you don't think that you have enough resources or knowledge to improve your ranking, here are some simple steps that any small...

Happy employees, happy customers

Most managers and business owners understand, on some level, that happy employees result in happy customers. That said, with key decision makers choosing to focus their time and effort on revenue-generating activities, employee satisfaction often gets overlooked.

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