Pronto Software and ARA uncover the state of Australian retail technology

The retail industry’s peak representative body, the Australian Retailers Association (ARA), in collaboration with Australian technology company, Pronto Software, today announces The State of Australian Retail Technology 2019, a white paper based on a survey of technology uptake and priorities...

Are you wasting your digital marketing opportunity?

We know that digital marketing is an essential element of e-commerce success. But just as the online retail landscape has shifted dramatically in the last decade (and even just in the last few months), so too has the marketing space undergone massive transformation. It’s no secret that your...

Retailers reclaim as new ‘anti theft’ technology rolls out across Australia

One of the biggest threats to the success of any retail business is theft, in particular, internal theft. While theft must be managed across all areas of the business, for some businesses internal theft poses a big risk to financial viability.

Food and the instant gratification era

Patience might be a virtue, but for food retailers working in the instant gratification era, it’s not very easy to find.

How retailers can grow sales and build brand loyalty through location-based marketing

Mobile technology – (the digital extension of a retailer’s storefront) is now at the heart of location-based tactics that allow brands to send personalised messages to their consumers when they are most receptive to them. In doing so, retailers are delivering unparalleled time - and location...

Search engines and consumer purchasing behaviour

New research from Salmat has found that Australian consumers are increasingly turning to technology - more specifically, Search engines - for recommendations, over their own friends and family.

From online shopping to ‘reality’ shopping - Augmented Reality for retail

Australian retailers have followed consumers to online retail, and now with Paypal research saying that 72% of Aussies now shop on mobile, it’s the move to mobile e-commerce. However, as online shopping landscape settles, there’s no time for retailers to rest on their laurels – there’s new tech...

The City of Sydney partner's with Investible to launch Retail Innovation Program

Brick-and-mortar retailers are increasingly facing new challenges to stay competitive in today’s digital economy.

Under the influence: SEO and its power over the ecommerce industry

If an ecommerce business isn’t appearing in relevant search queries, it’s got a major problem. But while most retailers understand the importance of search engine optimisation (SEO), many feel ill-equipped to master its enigmatic art, particularly when it seems like the SEO goalposts are...

AI paves the way, The future of retail over the next 5 years

The digital economy has changed the way retailers interact with consumers. As technology has become more portable, it has also weaved its way into our day-to-day lives—from supermarkets predicting and delivering the groceries we need, to a fully integrated concierge banking service.

How to get social media working for your business

Social media has proven to be an effective tool for businesses to reach out and improve relationships with customers. 

Loyalty at the core of retail

How retailers can grow their customer base and increase consumer loyalty

Is tech enough to improve the customer experience?

By harnessing the right technology, retailers can enhance the overall experience for their customers

Reaching out for global opportunities

Aussie retailers need to embed technology and innovative thinking to gain global traction.

Let's get virtual

Virtual changing rooms might be in fashion, but are retailers using this new technology effectively?

Non-conventional marketing: Put your brand where your customers are today

How retailers can use and leverage contemporary consumer platforms to benefit their business.

The opportunities autonomous vehicles will bring to retail

The era of autonomous vehicles is quickly becoming a reality in Australia. There are already a number of driverless vehicle trials taking place in some of our state capital cities, like Adelaide and Perth. Major mining operations already use driverless vehicles to transport millions of tonnes of...

Fulfilment: The final frontier

These are the voyages of your online order, to seek out new ways to boldly go exactly where you want it to go and to appear in full and on time.

Boost your brand with online reviews

Consumers today look first to online reviews for social validation when researching a product or service. Whether they want to find out about the quality or fit of a product, what the returns policy is like, or compare brand against brand – reviews are an important first reference point.

Building the measurement gap from digital to offline

Connecting the digital and physical worlds is becoming increasingly critical for retailers to measure the ROI on marketing accurately.

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