Digitalisation paving the way for Australia’s retail landscape

Australia’s CBD retail landscape is evolving in the face of continued headwinds, with brands harnessing creativity and innovation to increase their consumer wallet share.

The state of the retail industry: The empowered shopper

Despite e-commerce continuing to mature and grow in convenience, today’s shoppers still value bricks- and-mortar stores. Zebra’s 2019 Shopper Vision Study found that during the past year, only 43% of shoppers opted to purchase items online instead of visiting a physical store, proving that most...

Driving consumer loyalty through cryptocurrency

As competition increases locally and globally, retail brands are increasingly turning to innovative technologies like cryptocurrency and blockchain to assist in customer retention and improve sales performance.

Boosting in-store performance with retail data

The prevalence of digital commerce is perpetually changing the face of the retail landscape. As a result, brick-and-mortar stores are put in a situation where they have to come up with compelling ways to make shoppers get off their couch and step into the store rather than buy online.

Grow an Instagram following for your business: practical tips to put in place today

This article was first published on City of Sydney News and shared by Australian Retailers Association

Aussie's say digital catalogues are a stress-free and useful way to window shop

Almost 4 million Australians are using digital catalogues alone rather than hard copy versions saying they are a useful tool and stress-free way to window shop, according to the latest research.

Customer experience in the race for retail transformation

By focusing on the most important piece of the puzzle, the customer, retailers can improve their digital experience where it really matters.

How to optimise your promotions to maximise performance

The way promotions are planned and undertaken is evolving. It has previously been commonplace to return to what has been done before and simply replicate it. But now retailers are stopping and thinking about whether they should run the promotion in the first place. And if they choose to run it,...

Keeping up with consumers: go mobile or go out of business

Mobility is influencing customer behaviour and retailers are faced with embracing this change or becoming extinct. Mobility is integrated into our day to day lives and expanding the power it brings to the everyday shopping experience is now commonplace.

The three senses of retail

There is much talk about the so-called retail apocalypse, but some retailers are very much bucking the trend through commitment to digitally transforming themselves.

How investing in in-store technology can engage customers and increase productivity

New research has revealed that when it comes to investing in technology, 39.1% of retailers say increasing sales and generating more in-store revenue are top priorities for their business.

Pronto Software and ARA uncover the state of Australian retail technology

The retail industry’s peak representative body, the Australian Retailers Association (ARA), in collaboration with Australian technology company, Pronto Software, today announces The State of Australian Retail Technology 2019, a white paper based on a survey of technology uptake and priorities...

Are you wasting your digital marketing opportunity?

We know that digital marketing is an essential element of e-commerce success. But just as the online retail landscape has shifted dramatically in the last decade (and even just in the last few months), so too has the marketing space undergone massive transformation. It’s no secret that your...

Retailers reclaim as new ‘anti theft’ technology rolls out across Australia

One of the biggest threats to the success of any retail business is theft, in particular, internal theft. While theft must be managed across all areas of the business, for some businesses internal theft poses a big risk to financial viability.

Food and the instant gratification era

Patience might be a virtue, but for food retailers working in the instant gratification era, it’s not very easy to find.

How retailers can grow sales and build brand loyalty through location-based marketing

Mobile technology – (the digital extension of a retailer’s storefront) is now at the heart of location-based tactics that allow brands to send personalised messages to their consumers when they are most receptive to them. In doing so, retailers are delivering unparalleled time - and location...

Search engines and consumer purchasing behaviour

New research from Salmat has found that Australian consumers are increasingly turning to technology - more specifically, Search engines - for recommendations, over their own friends and family.

From online shopping to ‘reality’ shopping - Augmented Reality for retail

Australian retailers have followed consumers to online retail, and now with Paypal research saying that 72% of Aussies now shop on mobile, it’s the move to mobile e-commerce. However, as online shopping landscape settles, there’s no time for retailers to rest on their laurels – there’s new tech...

The City of Sydney partner's with Investible to launch Retail Innovation Program

Brick-and-mortar retailers are increasingly facing new challenges to stay competitive in today’s digital economy.

Under the influence: SEO and its power over the ecommerce industry

If an ecommerce business isn’t appearing in relevant search queries, it’s got a major problem. But while most retailers understand the importance of search engine optimisation (SEO), many feel ill-equipped to master its enigmatic art, particularly when it seems like the SEO goalposts are...

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