We know that digital marketing is an essential element of e-commerce success. But just as the online retail landscape has shifted dramatically in the last decade (and even just in the last few months), so too has the marketing space undergone massive transformation. It’s no secret that your...
One of the biggest threats to the success of any retail business is theft, in particular, internal theft. While theft must be managed across all areas of the business, for some businesses internal theft poses a big risk to financial viability.
Patience might be a virtue, but for food retailers working in the instant gratification era, it’s not very easy to find.
Mobile technology – (the digital extension of a retailer’s storefront) is now at the heart of location-based tactics that allow brands to send personalised messages to their consumers when they are most receptive to them. In doing so, retailers are delivering unparalleled time - and location...
Australian retailers have followed consumers to online retail, and now with Paypal research saying that 72% of Aussies now shop on mobile, it’s the move to mobile e-commerce. However, as online shopping landscape settles, there’s no time for retailers to rest on their laurels – there’s new tech...
Brick-and-mortar retailers are increasingly facing new challenges to stay competitive in today’s digital economy.
If an ecommerce business isn’t appearing in relevant search queries, it’s got a major problem. But while most retailers understand the importance of search engine optimisation (SEO), many feel ill-equipped to master its enigmatic art, particularly when it seems like the SEO goalposts are...
The digital economy has changed the way retailers interact with consumers. As technology has become more portable, it has also weaved its way into our day-to-day lives—from supermarkets predicting and delivering the groceries we need, to a fully integrated concierge banking service.
Social media has proven to be an effective tool for businesses to reach out and improve relationships with customers.
How retailers can grow their customer base and increase consumer loyalty
By harnessing the right technology, retailers can enhance the overall experience for their customers
Aussie retailers need to embed technology and innovative thinking to gain global traction.
Virtual changing rooms might be in fashion, but are retailers using this new technology effectively?
How retailers can use and leverage contemporary consumer platforms to benefit their business.
The era of autonomous vehicles is quickly becoming a reality in Australia. There are already a number of driverless vehicle trials taking place in some of our state capital cities, like Adelaide and Perth. Major mining operations already use driverless vehicles to transport millions of tonnes of...
These are the voyages of your online order, to seek out new ways to boldly go exactly where you want it to go and to appear in full and on time.
Consumers today look first to online reviews for social validation when researching a product or service. Whether they want to find out about the quality or fit of a product, what the returns policy is like, or compare brand against brand – reviews are an important first reference point.
Connecting the digital and physical worlds is becoming increasingly critical for retailers to measure the ROI on marketing accurately.