The SEO metrics your business should swear by

What is a ‘like’ or a share on social media worth? Is keyword competition a good thing or a bad thing? Does it matter if website traffic is from local browsers or overseas?

Transforming the customer experience with RFID

The need for inventory visibility has never been more critical in retail. Customers expect their goods to arrive faster than ever before and want to know where their package is every step of the way.

Retailers revolutionise the customer experience

As retailers race to deliver more unique and personalised customer experiences, the use of Cloud, IoT and Big Data will accelerate in stores, online channels and distribution centres. However, one quarter of retailers still lag in the process of adopting new technologies and integrating them...

A demand for faster online delivery

 Australian consumers are increasing their expectations when it comes to their online delivery options. A survey conducted by SOTI extracts these expectations from customers, and breaks it down into key takeaway points.

A holistic risk assessment for online retailers

The digital landscape is changing, so it makes sense that online fraud is as well. Staggeringly, card-not-present (CNP) fraud has grown at a double-digit annual percentage for the last five years, now representing 85% of all Australian card fraud. The problem isn’t going away, either: with...

Four reasons why retailers should consider international trade

International trade might sound daunting, but retailers can and should consider cross-border trade to grow their business

Email marketing strategies to maximize customer lifetime value

A great and efficient way to increase your customer lifetime value is to leverage email marketing. This way of communication will help you sell more products, turn existing customers into repeated buyers and establish a long-term network with your customer base.

From 2D to 3D: retailers embracing new technology

Why Augmented Reality will fundamentally change the way your customers shop

Next level customer engagement

Retailers are constantly searching for ways to bring the best of bricks-and-mortar and e-commerce platforms together, to develop a strong, unique customer experience. Australian initiative, Shopple does exactly this.

Retail content marketing: planning guide and tools

Retail content marketing: planning guide and tools

Tasmania leading charge in online shopping

The 2018 Yellow Digital Report has found that whilst Tasmanian's are shopping online more than other states in Australia, they are still concerned around the safety of their information online.

Investing in a pay-per-click agency

The internet and technology dynamic have fundamentally changed the way we shop and purchase products. Today many consumers who shop in-store still turn to the web to compare prices and read product reviews.

Measuring digital maturity for your business

In a research report by Infosys Digital Acceleration Study: Australia and New Zealand, revealed that enterprise leaders across sectors are at varying stages of digital agility, facing consistent barriers and opportunities to building disruptive business models at scale.

Striking a chord with customers through music

New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales.

What is a good Net Promoter Score?

So you’ve been using a Net Promoter Score (NPS) tool to collect customer feedback for a while now, and your NPS numbers are fluctuating quite a bit. What counts as a good NPS? How does your score measure up against your competitors? And how do you improve your score? In this article, we answer...

The future of retail feat. chatbots

Five ways to maximise the customer experience with chatbots

The future of retail is heading online

Australian consumers predict a shift to online retail within the next 5 years.

Crypto currency charting the future of customer loyalty

Blockchain loyalty company Incent is taking up the challenge of bringing payments and rewards into the mobile era.

Four signs your SEO campaign isn’t working and ways to strengthen it

Maintaining an online presence may not be the biggest priority as a retailer, but with many retailers’ moving into the digital sphere, keeping up with the competition is important. 

Top ten tips for creating an impactful logo

As world famous Tennis star Andre Agassi said “Image is EVERYTHING,” and it’s especially true when it comes to a business logo. As the cornerstone of any brand, a logo can effectively express a brand’s essence that’s more easily digested than a written explanation of your products or services.

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