Boost your brand with online reviews

Consumers today look first to online reviews for social validation when researching a product or service. Whether they want to find out about the quality or fit of a product, what the returns...

Building the measurement gap from digital to offline

Connecting the digital and physical worlds is becoming increasingly critical for retailers to measure the ROI on marketing accurately.

Retailers require new cloud-based technology to stay competitive

Four shopper stats that make website personalisation a must

As a retailer, you’re familiar with calls to personalise your site to optimise customer experience and supercharge sales. You can pin this personalisation mandate on ‘the Amazon effect’, a phrase...

Relationships are complicated: but not in retail

Personalisation continues to be the buzzword of the customer service world as Australian retailers hunt for ways to use current and new technologies to build customer loyalty and win trust - in...

The SEO metrics your business should swear by

What is a ‘like’ or a share on social media worth? Is keyword competition a good thing or a bad thing? Does it matter if website traffic is from local browsers or overseas?

Transforming the customer experience with RFID

The need for inventory visibility has never been more critical in retail. Customers expect their goods to arrive faster than ever before and want to know where their package is every step of the...

Retailers revolutionise the customer experience

As retailers race to deliver more unique and personalised customer experiences, the use of Cloud, IoT and Big Data will accelerate in stores, online channels and distribution centres. However, one...

A demand for faster online delivery

 Australian consumers are increasing their expectations when it comes to their online delivery options. A survey conducted by SOTI extracts these expectations from customers, and breaks it down...

A holistic risk assessment for online retailers

The digital landscape is changing, so it makes sense that online fraud is as well. Staggeringly, card-not-present (CNP) fraud has grown at a double-digit annual percentage for the last five years,...

Four reasons why retailers should consider international trade

International trade might sound daunting, but retailers can and should consider cross-border trade to grow their business

Email marketing strategies to maximize customer lifetime value

A great and efficient way to increase your customer lifetime value is to leverage email marketing. This way of communication will help you sell more products, turn existing customers into repeated...

From 2D to 3D: retailers embracing new technology

Why Augmented Reality will fundamentally change the way your customers shop

Next level customer engagement

Retailers are constantly searching for ways to bring the best of bricks-and-mortar and e-commerce platforms together, to develop a strong, unique customer experience. Australian initiative, Shopple

Retail content marketing: planning guide and tools

Retail content marketing: planning guide and tools

Tasmania leading charge in online shopping

The 2018 Yellow Digital Report has found that whilst Tasmanian's are shopping online more than other states in Australia, they are still concerned around the safety of their information online.

Investing in a pay-per-click agency

The internet and technology dynamic have fundamentally changed the way we shop and purchase products. Today many consumers who shop in-store still turn to the web to compare prices and read...

Measuring digital maturity for your business

In a research report by Infosys Digital Acceleration Study: Australia and New Zealand, revealed that enterprise leaders across sectors are at varying stages of digital agility, facing consistent...

Striking a chord with customers through music

New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales.

What is a good Net Promoter Score?

So you’ve been using a Net Promoter Score (NPS) tool to collect customer feedback for a while now, and your NPS numbers are fluctuating quite a bit. What counts as a good NPS? How does your score...