Consumers today look first to online reviews for social validation when researching a product or service. Whether they want to find out about the...
Connecting the digital and physical worlds is becoming increasingly critical for retailers to measure the ROI on marketing accurately.
As a retailer, you’re familiar with calls to personalise your site to optimise customer experience and supercharge sales. You can pin this...
Personalisation continues to be the buzzword of the customer service world as Australian retailers hunt for ways to use current and new technologies to...
What is a ‘like’ or a share on social media worth? Is keyword competition a good thing or a bad thing? Does it matter if website traffic is from local...
The need for inventory visibility has never been more critical in retail. Customers expect their goods to arrive faster than ever before and want to...
As retailers race to deliver more unique and personalised customer experiences, the use of Cloud, IoT and Big Data will accelerate in stores, online...
Australian consumers are increasing their expectations when it comes to their online delivery options. A survey conducted by SOTI extracts these...
The digital landscape is changing, so it makes sense that online fraud is as well. Staggeringly, card-not-present (CNP) fraud has grown at a...
International trade might sound daunting, but retailers can and should consider cross-border trade to grow their business
A great and efficient way to increase your customer lifetime value is to leverage email marketing. This way of communication will help you sell more...
Why Augmented Reality will fundamentally change the way your customers shop
Retailers are constantly searching for ways to bring the best of bricks-and-mortar and e-commerce platforms together, to develop a strong, unique...
Retail content marketing: planning guide and tools
The 2018 Yellow Digital Report has found that whilst Tasmanian's are shopping online more than other states in Australia, they are still concerned...
The internet and technology dynamic have fundamentally changed the way we shop and purchase products. Today many consumers who shop in-store still turn...
In a research report by Infosys Digital Acceleration Study: Australia and New Zealand, revealed that enterprise leaders across sectors are at varying...
New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales.
So you’ve been using a Net Promoter Score (NPS) tool to collect customer feedback for a while now, and your NPS numbers are fluctuating quite a bit....