Offer after sales support

As a retail salesperson you work very hard to satisfy your customers. This is an important part of establishing them as long term customers who choose to shop at your store rather than at your competitors.

Plan and action sales predictions

Depending on the type of retail store that you work in, you may find yourself either running or involved in a sales presentation. A sales presentation is a planned event at which representatives from a retail store demonstrate their key products to invited customers with the aim of promoting...

Understanding key financial figures

The managing process entails setting goals and objectives, agreeing plans and budgets, evaluating and controlling performance. Information underpins management hence why retailers spend a lot of time collecting and analysing information. Put simply it allows them to better manage their business.

Evaluate and review strategy

Monitoring, reviewing and evaluation activities are undertaken to track progress against desired outcomes and provide feedback on the process itself, to inform ongoing and future strategic activities.

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Implementing action plans

The considerable work involved in getting to the action plan phase is brought to fruition as plans are implemented. All the investment in research, consultation and planning is ideally repaid in a streamlined and straightforward implementation. At this stage organisational commitment needs to be...

Develop retail action plans

The planning process is incomplete until detailed action plans are in place. 

Identifying constraints and developing contingencies

Acknowledging constraints involved through the development of strategic plans, establishes a commitment to transparency and addresses issues prior to them becoming challenges.

Prepare for strategy success

There are specific actions that can support the success of strategic objectives. Taking the time to establish the groundwork to maximise the likelihood of the achievement of business objectives is a valuable investment. As a retail leader, it is necessary to think with the end in mind and plan...

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Develop and define your objectives

Developing a retail strategy

Good planning is critical to the success of any business. Strategic planning essentially involves setting a strategic direction and objectives for the business and defining parameters and processes that underpin how the business plans go about achieving those...

Use mission to develop strategy

Businesses expend significant energy establishing and effectively communicating their brand story to their teams across the organisation that in turn embody the business values to provide an in store experience that accurately reflects how the business wishes to be seen and what it represents....

Improve your professional retail skillset

The Equal Opportunity Commission (EOC) are offering courses to assist retailers on improving their personal and professional expertise. Through interactive and informative workshops facilitated by experienced trainers, retailers will gain insight into the industry and refine their knowledge on...

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Communicating the brand story

Many businesses proudly display their vision, mission and values in the foyer or reception area or at the counter where customers can see it. These statements also appear inside the front cover of the annual report, on letterheads and business cards. In these situations, the statements may act...

The importance of creating a positive shopping experience

The ever-changing digital market has resulted in a competitive marketplace for retailers. Whilst some customers shop for entertainment purposes, others find the task daunting and unpleasant. With the majority of customers nestled in the middle ground between pleasure and necessity, the...

Managing your finances to make a profit

There’s no denying that managing financial resources is an important aspect of operating a business, and the retail industry is no different. While every retail business differs in size, target audience and product offerings, finances are key to ensuring a business can operate well into the...

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Assigning staff responsibilities

When assigning staff responsibilities for visual merchandising it is important to set clear and measurable guidelines for each task. Ensuring each task is directly related to the visual merchandising plan anchors those to business objectives and helps staff understand their importance.


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Establishing store housekeeping policies

Dynamic and inspiring visual merchandising displays may be the culmination of much effort on the part of VM teams yet they do not serve their purpose if they are not consistently maintained to allow each customer the opportunity to experience them at their best. Hence the importance of...

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Develop layout assessment checks

Visual merchandising (VM) plans are built upon principles of design similar to those used in other design fields. The overall intention is to create a balanced and harmonious backdrop where displays can be placed to emphasise the product offer.

Each customer entering the store should experience...

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Adapting VM standards in store

It is up to the visual merchandising and store management teams to adapt visual merchandising standards to the realities of their individual store. Without guidelines the store may look aesthetically appealing but not gain sales so it is again through a blend of creativity and commerciality that...

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Establish VM standards

Successful retailers build their businesses on sound strategy and structure. This approach can be applied to visual merchandising to ensure all initiatives focus upon providing a creative and consistent representation of the brand that attracts and appeals to the target audience.

To learn how to...

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Successful management of complaints

Your job is to deliver excellent customer service at all times. However, sometimes, no matter how hard you try, you will find yourself dealing with a customer complaint. Complaints from customers happen when you least expect them and can often be difficult to deal with.

During your career within...

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