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Understanding customers buying motivations

Customers are motivated by the way a retailer sets up their store and creates a total experience. All a retailer’s merchandising mediums help support this process. The customers are enticed by the exterior appeal and window displays and educated and ultimately convinced by the in- store signage...

Preparing a successful sales budget

There is considerable value in reflecting upon past performance. Implementing a process of comprehensive evaluation and review of the outcomes of proposals for expenditure can assist in future planning in several ways. 

The six rights of merchandising

The six rights of merchandising ensures products are displayed correctly and for maximum impact. Visual merchandisers working in retail are often involved in both the physical visual implementation and also the planning. 

Benchmarking your market position against competitors

Great retail marketers know their market. What makes the difference is how well they know it through the eyes of their target customer. To effectively differentiate in a crowded market, retailers need in-depth knowledge of how their business stacks up against the competition.

Analysing data to understand market trends

The identification of market trends is a key factor in the analysis of market research. It is aimed at identifying what is trending in the sector that may impact the business or present opportunities that are a natural fit for the business in its constant pursuit of customer loyalty.

Develop goals and performance indicators for your business

A business objective is something the business is aiming toward or a strategic position it is working to attain. Usually it is a step in the strategy.

Communicating organisational roles and responsibilities

Regardless of an individual’s position within an organisation, they need to have a clear understanding of their roles and responsibilities.

Learning for success

The Diploma of Retail Merchandise Management equips individuals with the skills and knowledge required to deliver profitable results for a retail organisation. The course has been designed by the industry for retail buyers and planners, and includes a range of activities including concept...

Adapting various training types for your employees

Employee training is an essential investment to ensure your staff can efficiently manage all aspects of your retail business. A well-trained employee is more productive and more fulfilled. While some employers and business owners tend to consider employee training to be expensive and...

Improving security in your store

Store security is one of the biggest threats facing retail businesses. A retailer’s ability to a make profit can depend on good store security.

Develop and deliver WHS training

Develop and deliver WHS training Workplace health and safety initiatives are at the core all about the protection of people. People that either work for you or in some way are working on your premises. Any WHS policies and procedures are limited in their effectiveness if they are not seen as...

Team support contributes to enhanced store security

To learn how to steer your success as a team leader, the ARA Retail Institute runs multiple workshops on leadership and team culture. Join the ARA Retail Institute in a range of both accredited, and non-accredited courses, workshops and training events.

Monitoring stock movements to improve overall business efficiency

Retailers that can streamline operations and reduce unnecessary inventory costs, whilst still providing consumers with products they desire, greatly improve the sustainability and profitability of their business. A key factor to guaranteeing this type of business success is establishing quality...

Make Workplace Health and Safety a part of your business culture.

Retail workplaces are not associated with risks like other industries, but this does not mean workplace health and safety should be compromised. 

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Safety measures your business can use to prevent a robbery.

Robbery can be considered the actions of one or more people that threaten, injure or intimidate others to part with money or goods.

To learn how to steer your success as a team leader, the ARA Retail Institute runs multiple workshops on leadership and team culture. To learn more about our latest...

Incident reporting

It is important to be able to describe an incident after it has happened. As well as being a legal requirement in many situations, accurate records are an important part of identifying any problems which can be avoided in the future.

WHS record keeping

Keeping records helps maintain an effective workplace health and safety management system. Records can help hazards and control risks before there is an incident which could cause injury or illness.

Monitoring WHS activities

Legislation requires a workplace to keep certain records for a specified period of time.

Conducting WHS training for team members

It is important to ensure that all employees are fully trained in health and safety to ensure that they understand their responsibilities with regards to health and safety in the workplace.

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