INTERESTED IN
Learn More

-->

Assigning staff responsibilities

When assigning staff responsibilities for visual merchandising it is important to set clear and measurable guidelines for each task. Ensuring each task is directly related to the visual merchandising plan anchors those to business objectives and helps staff understand their importance.

Building...

Learn More

-->

Establishing store housekeeping policies

Dynamic and inspiring visual merchandising displays may be the culmination of much effort on the part of VM teams yet they do not serve their purpose if they are not consistently maintained to allow each customer the opportunity to experience them at their best. Hence the importance of...

Learn More

-->

Develop layout assessment checks

Visual merchandising (VM) plans are built upon principles of design similar to those used in other design fields. The overall intention is to create a balanced and harmonious backdrop where displays can be placed to emphasise the product offer.

Each customer entering the store should experience...

Learn More

-->

Adapting VM standards in store

It is up to the visual merchandising and store management teams to adapt visual merchandising standards to the realities of their individual store. Without guidelines the store may look aesthetically appealing but not gain sales so it is again through a blend of creativity and commerciality that...

Learn More

-->

Establish VM standards

Successful retailers build their businesses on sound strategy and structure. This approach can be applied to visual merchandising to ensure all initiatives focus upon providing a creative and consistent representation of the brand that attracts and appeals to the target audience.

To learn how to...

Learn More

-->

Successful management of complaints

Your job is to deliver excellent customer service at all times. However, sometimes, no matter how hard you try, you will find yourself dealing with a customer complaint. Complaints from customers happen when you least expect them and can often be difficult to deal with.

During your career within...

Learn More

-->

Use your expert product knowledge

One of the main ways that you can use to stand out in a retail environment is through your product knowledge. Great product knowledge shows that you are professional and that you want your customers to have up-to-date, relevant information.

The advent of technology means that customers are more...

Learn More

-->

Build the sale and the relationship

Throughout the selling process you need to take advantage of every opportunity to build the relationship with your customer. You are aiming to give them more than the competition to ensure that you stand out in the customer's eye. You want them to return to your store the next time they need to...

Learn More

-->

Establish initial interaction with customer

If you were to look at your position description you would find that the area of sales and customer service is at the top of your priority list. There is nothing more important than the customer and everything that you do should be focused on what you can do to ensure a successful experience for...

Learn More

-->

Mission vision and values

Ask any retailer why they are in business and if they give you any answer beyond to make a profit, they know something of strategic thinking and having a deeper organisational purpose.

It goes without saying that profitability and sustainability are key business objectives, yet some businesses...

Service: the common thread for retail success

How to create a service culture across all areas of retail.

Four things you need to know about having an accurate NPS

With Net Promoter Score (NPS) quickly becoming the 'gold standard' to measure customer loyalty & advocacy, a key question that often gets asked is how to ensure that retailers are getting an accurate NPS?

Learn More

-->

Strategy in a retail context

In the retail world, effective strategy is what separates the dominant brands from the rest. Any significant change in business activities undertaken by household name retailers will most certainly be defined and driven by a strategic plan.

This is not to say that strategy is only for the big...

Learn More

-->

The strategic planning process

It may seem an obvious statement to say that strategic planning is a process. Yet it is important to grasp that strategic planning is a series of sequential activities supported by monitoring, review and evaluation. Initially it requires a big picture perspective and an objective standpoint to...

Learn More

-->

Implement sales and service strategies

Being customer centric is about having an underlying commitment to placing the customer’s interest at the centre of every business decision. This requires a consideration of the most appropriate sales and service strategies to fulfil on that commitment. Retailers, both large and small benefit...

Learn More

-->

Be customer centric

‘We are at our best when we deliver enriching experiences.’ - Apple credo

There is no better time than now to be a retail customer. There is so much choice. It is easy to shop internationally and take advantage of the strong Australian dollar, no GST and low cost shipping. Using technology,...

Learn More

-->

Foster a beneficial learning-facilitation relationship

Taking the time to tailor learning to the needs of each individual learner can have a significant impact upon the quality of the learner experience. It is the domain of the facilitator to ensure this occurs and can take considerable time and effort to do so.

To learn how to steer your success as...

Learn More

-->

Develop and implement a work-based learning pathway

A learning pathway is the way an individual navigates their knowledge and skill development, growth and life experience through formal and informal education and training across their personal and professional lives.

Learning can be a positive and rewarding experience, yet it is not always so in...

Learn More

-->

Create a learning environment

Learning can be a positive and rewarding experience, yet it is not always so in the workplace. Organisational learning is a contributing factor in the achievement of organisational goals and objectives, the retention of key staff, staff engagement, morale and discretionary effort. It is often...

Defending Australia's retail talent

The ARA are leading the charge in protecting local skills required to keep Australian retailers globally competitive.

Become a Retail Insider

Join 11,000+ Australian Retailers