National design firm cements future growth and vision in an opportunistic move to Perth CBD

BY Australian Retailers Association
21 July 2020

Perth design firm has seen an opportunity to re-purpose a retail property that has remained abandoned for the last 35 years.

The bold move by Hames Sharley is due in large part to the firm’s pledge to creating a unique space to house its growing practice, combined with the Perth City’s incentives to attract new businesses and the continuing evolution of a vibrant business and residential hub.

The move comes at a time where news and views are dominated by pandemic opinion. And while major corporates navigate a gradual COVID related return to work policy, Hames Sharley surges forward, taking their place amongst some of their highest-profile CBD retail and commercial projects.

The new workplace will be arranged over two floors on Hay Street Mall, extending and occupying existing and disused department store floors above Target. The news, announced as Wesfarmers reveals it will close up 75 of its Target stores across Australia.

‘Our new office will be a testament to the city’s strength as a creative centre and space for urban development while cementing our long-term commitment to the state,’ says Hames Sharley Founder, William Hames.

‘This is not just an opportunity for us to create a new studio for ourselves, it is also the rare opportunity to contribute towards activation and repurposing of the CBD retail mall upper floors; moving closer to many of our clients and fellow consultants. While we look forward, in taking space designed for retail, we also recognise the sector that has formed such a part of our successful history,’ reports Hames.

Hames Sharley has executed its entire briefing process upon itself, demonstrating a commitment to cultural change that is expected to lead to an agile hybrid occupancy that reflects modern work patterns.

‘We asked ourselves what does a design workspace need to be in the future and following a national series of workshops that we applied, the outcome will undoubtedly be unique. We look forward to being our own researchee as we strive to find clarity in the needs of future built form in this ever-changing world,’ says Managing Director, Caillin Howard.

The move by the design firm proves repurposing abandoned stores for spaces will not only bring talent and customers to towns in need of new business but will also present an opportunity for growth in advancing corporates.

Media release from Hames Sharley, a leading national design practice with offices in Adelaide, Brisbane, Darwin, Melbourne, Perth and Sydney. Visit  www.hamessharley.com.au to find out more. 

 

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Australian Retailers Association

Founded in 1903, the Australian Retailers Association (ARA) is Australia’s largest retail association representing Australia’s $320 billion sector, which employs more than 1.3 million people. As the retail industry’s peak representative body, the ARA works to ensure retail success by informing, protecting, advocating, educating, and saving money for its 7,500 independent and national retail members throughout Australia. For more information, visit www.retail.org.au or call 1300 368 041.

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